Cox Automotive

Cox Automotive leverages the combined power of Acquia Campaign Studio and Acquia Campaign Factory to seamlessly serve a diverse, vast network of small businesses. This sprawling group consists of 1,000 individual car dealerships, each operating with its own distinct branding, unique market voice, localized business goals, and fragmented technologies. By introducing centralized marketing automation through Acquia, Cox Automotive gives both dealers and eager consumers the ultimate digital freedom to hit the gas on selling and buying dream cars.

Faced with the challenge of unifying disparate systems, Cox Automotive sought a robust automation platform capable of harnessing valuable first-party data. They wanted to drastically enhance the end-to-end consumer experience, particularly for car servicing and vehicle repairs. Their final unified solution empowers all 1,000 dealers to effortlessly personalize localized marketing efforts.

By enriching available data, the platform accurately identifies ready-to-buy customers and automatically triggers highly targeted, multi-channel campaigns spanning email, text messaging, and dynamic QR codes. This data-driven approach automates time-consuming tasks, allowing on-the-ground sales teams to focus on core relationships. Ultimately, the program has driven massive engagement, resulting in a 14x increase in subscriptions and millions of personalized marketing messages deployed monthly, demonstrating a phenomenal ROI.