Increase Return on Ad Spend (ROAS) in Digital Campaigns
Intelligently suppress customers from retargeting campaigns, perform lookalike modeling on your top customers, and target the right audiences -- all by enriching campaigns with CDP data.
Give Call Center Agents a 360 View of the Customer
Close calls faster and increase revenue from this important customer touch-point by giving call center representatives visibility into details like loyalty status, lifetime value, likelihood to buy, and more.
Give Customers a Relevant and Useful Website Experience
Leverage CDP segments for personalization on the website to drive more engagement and conversion. While Acquia CDP integrates with any personalization engine, Acquia CDP's native integration with Acquia Personalization gives Drupal websites the power to deliver a true 1:1 experience.
Grow Customer Engagement with Hyper-Targeted Email Campaigns
Leverage Acquia CDP to power email campaigns with content, messaging, and offers that increase engagement. Acquia CDP integrates with any email service provider, and also synchronizes data with Acquia Campaign Studio, which gives marketers the ability to build journeys and design hyper-relvant email and SMS campaigns.
Boost Customer Loyalty with a Holistic Customer View
Increase the impact and reach of your loyalty program through a unified view of the customer. Identify true loyalists who are not yet enrolled in your program. Maximize the lifetime value of your most engaged customers.