It’s time to replatform your websites and digital applications. Your marketing team has requirements that your current system cannot efficiently meet. Your development team lacks the tools for them to keep up with the evolving landscape of digital devices. Rock meet hard place. In order to be successful, a move to a cloud-based digital experience platform is required. In this series, we will cover some of the key tools and features that will help your development team successfully deliver modern applications.
When considering a platform for building the next generation of digital interactions for your customers, developers first need a foundation on which to build. This foundation must have the tools needed to quickly build and deliver an application that can evolve in concert with your customers. In this section we will focus on three key technologies that will enable your developers to build and application that scales to future channels.
JSON API: It makes what you require possible
No one likes waiting for pages to load. Making your customers wait is no longer an option. JSON (jay-son) is an API format that enables code to execute asynchronously, or not in a defined order. This matters because it allows visitors to interact with page elements before the entire page is loading. With JSON APIs feeding your digital applications, your customers will have better experiences because you have eliminated the wait time.
In short, ensuring your systems enable a JSON API will enable you to connect your content from a single system to a wider array of digital applications with real-time capability. This means not only a better customer experience, but also a better developer experience when you add new technologies in the future.