Personalize Across Any Platform: Introducing the New Acquia Lift
by Andrea Rosi
Acquia is excited to announce its newest version of Acquia Lift: a single solution that harnesses the power of content distribution and customer data to deliver in context, personalized experiences across any channel or device.
With customer expectations higher than ever before, digital marketers have no choice but to implement a personalization strategy if they want to build and maintain meaningful relationships with their audiences. Unfortunately, today’s marketers struggle to aggregate audience data across disparate technologies, making it nearly impossible to get a holistic understanding of buyer behavior and interests. In addition, organizations lack a central content repository, making it more challenging to discover and repurpose content from disconnected systems.
Acquia Lift’s approach finally solves these challenges for the digital marketer, delivering the only standalone solution that breaks down both data and content silos responsible for preventing true personalization. Lift automatically captures and unifies data from any channel or device into a single, comprehensive customer profile to give marketers a more holistic view of their audience. And with content syndication capabilities built in from the core, content from multiple sites, departments, and technologies can be accessed and used in any personalized experience. Lift empowers marketers to adaptively segment and target audiences with the most relevant content in real-time, resulting in faster conversions and increased bottom-line.
Acquia Lift features include:
- A new card-based, intuitive UI with drag-and-drop content targeting
- Merging anonymous and known visitor profiles
- Enterprise CMS integration and content syndication from any source
- Turnkey integration with Drupal 7 and Drupal 8
- Real-time, adaptive segmentation
- Behavioral targeting and A/B testing
Lift offers a solution that meets the needs and expectations of both IT and marketing teams. Marketers are able to create and execute personalizations with Lift’s new UI, completely independent of technical resources. The intuitive interface makes short work of complex tasks, freeing up the marketer’s time to focus on the customer.