Use cases
These are white-labeled use cases.
Use case 1:
This B2B customer had their “business-as-usual” sites and they wanted to create a new set of sites they could offer each of their existing customers known as “members” (other businesses that paid membership dues) as an added membership benefit. This organization was hoping to increase the value and appeal of their membership by offering digital storefronts to their members, which would ultimately lead to increased sales for the members and branding opportunities.
This organization couldn’t put these new sites on their existing CMS where their other sites were located because there were too many of these new sites (a governance nightmare), and from a functionality standpoint, these new sites were different from the existing business-as-usual sites. So they chose to begin their new project on a new multisite CMS, Acquia Cloud Site Factory.
|
Work with what you’ve got
|
Start from scratch
|
Add to/compliment existing revenue stream
|
|
x
|
Creating new revenue stream
|
|
|
Use case 2:
Like in use case 1, the customer’s new revenue initiative demanded separate technical requirements than those sites on the existing CMS platform. Starting on a new platform allowed them to select the platform that fit all of their new initiatives requirements to this new initiative’s needs.
This initiative involved creating a totally new, different revenue stream that hadn’t previously existed and wasn’t dependent on existing revenue streams. The customer planned on leveraging Acquia’s platform as a part of a new content and advertising revenue plan. With so many content creators and advertisers, volume and velocity were pain points for them, so they chose Acquia Cloud Site Factory to address both issues.
|
Work with what you’ve got
|
Start from scratch
|
Add to/compliment existing revenue stream
|
|
|
Creating new revenue stream
|
|
x
|
Use case 3:
Unlike the other two use cases mentioned, this customer was looking to replace parts of their existing CMS platform that were already bringing in large amounts of revenue for the customer.
With a new platform, they wanted to increase their site delivery velocity while increasing innovation on the digital experiences they provided each of their customers. By selecting Acquia Cloud Site Factory, they were able to discreetly continue their digital services and provide their customers with better digital experiences at a faster rate than their existing CMS could.
|
Work with what you’ve got
|
Start from scratch
|
Add to/compliment existing revenue stream
|
x
|
|
Creating new revenue stream
|
|
|
More Than Just a Website
In the age where having a site (or hundreds) is considered table stakes and organizations are tasked with the challenge to find creative ways to generate revenue with the help of technology, leveraging your sites and digital experiences to add measurable monetary value is a worthwhile strategy to explore. Whether you decide to start anew and create a totally new business with new revenue streams or you decide to monetize or add to an existing strategy, taking a closer look at how you can get more out of your digital properties could yield some big opportunities for your company.
At Acquia, we’re seeing large organizations innovate and experiment like startups because they know that to remain competitive, finding new unconventional revenue streams while leveraging technology to scale and realize their ambitions is the way of the future. Time will tell if their ventures will yield returns, but right now, we have reason to believe they are well on their way.