Welcome to CMO Secrets. This series features genuine insights and advice from today’s exceptional marketing leaders. Some names will be easily recognized and others may be new to you, but every single one will have been hand-picked for their experience and knowledge in the world of startups, technology and marketing. No pretense, jargon or PR spin here. We asked our most burning marketing questions, and they answered. Get their unfiltered thoughts and opinions and find out how these
gurus rockstars marketers got to where they are today.
(Note: This content was previously published on Mautic.com in August 2018 and has been updated for accuracy.)
Today, we welcome Robin Saitz. With over 20 years of experience in marketing, Robin has a proven track record of building high-performance teams and brands in the software industry. As CMO at Plex Systems, Inc., Robin is responsible for leading Plex Systems’ global marketing strategy. She also oversees brand strategy, corporate communications, demand generation, marketing operations, product marketing, integrated marketing, event strategy and execution and customer communications. Prior to Plex Systems, she served as both the CMO of Avecto and Brainshark. And before Brainshark, she had a successful career with PTC, where she was most recently senior vice president of global marketing and operations and led PTC’s lead-to-revenue initiative, driving alignment between marketing and sales.
What’s the best career advice you ever received and who did it come from?
I know this might sound corny, but some of the best advice I’ve been given is to listen to your gut and stay true to yourself. If the work doesn’t feel right or you don’t feel passionate about the business, how can you expect to be successful working 50+ hours a week with/for/about/on – fill in the blank – the people, the product, the market, etc? This advice came from an executive coach with whom I worked with for several years.
Thinking back to some of your very first jobs, were there any early lessons learned or key experiences that have stuck with you and that you’ve continued to apply and found to be helpful throughout your career?
When I joined PTC it was about 170 people. I quickly learned I would need to wear many hats in my role as product manager, and that I, along with everyone in the company, would need to pitch in to help the company succeed, even if it wasn’t in my job description. I take that approach to most everything I do – If I have an opinion, I share it; If I have had an experience solving a similar problem to one faced by a colleague, I offer to share my experience; If my team or I can help another team, I offer to help.
Are you more of a left-brained or right-brained marketer, and what steps do you take to balance your strengths with those of the team around you?
Having been trained as an engineer, I am probably more left-brained than right-brained. I like to use data to inform my decisions, whether it’s the gathering of market intelligence to help formulate a GTM strategy and messaging or performance data to help me adjust that strategy. I look to have a balance of skills and talent on my team – creatives (both visual and content), process-oriented, collaborative yet independent, analytical, curious.