PIM Product logo paired with marketing cloud logo


Create a 360-degree view of your product content to simplify distribution. Accelerate speed to market by simplifying how you get product content from creation to customers.


How Entries Work

Use Cases

DAM for Products

Manage product-related digital assets by grouping them by product and adding relevant product information.


Be where your customers shop by dynamically delivering the latest product content to marketplaces, your e-commerce site, and other channels.

Product Launches

Assemble complete product listings and equip dealers, distributors, and retailers to represent your products.

Import Product Data to a User-Friendly Interface

Send product data to Acquia PIM to provide role-based access across your business.

  • Import product specs from an upstream ERP or PLM system
  • Lock down fields to ensure accurate data
  • Set up permissions to control access to the Entries app, channel exports, and data imports
  • Filter the master product list by type or attribute
Picture of someone using Acquia's DAM product
Picture of someone using Acquia's DAM product

Add Copy, Related Digital Assets, and Pricing Information

Organize what customers will read, see, and hear about your products in one view.

  • Add product descriptions, feature lists, and other marketing copy with a rich-text editor
  • Assign products to their correct brand, region, and product type
  • Associate assets to products, from existing assets in the DAM platform or new assets
  • Enrich products at the parent level to cascade those values to all of its variants

Automate Workflows To Launch Products Faster

Use do-it-yourself automation with custom triggers and variables to notify users at every step of the product content lifecycle.

  • Notify copywriters when products are ready for descriptions and other copy
  • Notify creative managers to kick-off new digital asset creation
  • Notify brand managers or legal personnel when copy is ready for review
Picture of someone using Acquia's DAM product
Picture of someone using Acquia's DAM product

Deliver Up-to-Date Product Content From One Source

Syndicate product data to e-commerce, print publishers, websites, and other channels.

  • Configure a channel to only include products in a specific set of product types or region
  • Identify products that are missing information or need approval
  • Export data to Productsup for syndication to digital marketplaces
  • Send dealers new products ready for distribution

Distribute Product Content Using Channel Portals

Quickly create digital product catalogs for dealers, distributors, and sales teams using the product assets and attributes in your Acquia DAM site.

  • Automatically generate a portal using the products and attributes you’ve configured for a given channel
  • View a product details page (PDP) that provides the details of the product and its variants
  • Brand the portal with your logo, colors, and font for a white label experience
  • Secure the portal behind a login or make public
  • Share the portal via a link or embed it in a webpage
Acquia DAM product interface screenshots
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Pradco Outdoor Brands

Retail-Ready Product Content Management

See how PRADCO Outdoor Brands uses Acquia PIM to manage product content across e-commerce channels.

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Explore the Other Apps Behind DAM and PIM


Catalog, control, and distribute rich media assets from a central source of truth


Create localized web-to-print collateral on brand and on demand


Track and measure assets and build site performance dashboards


Share branded collections of assets with control and flexibility


Streamline collaboration, reviews, and approvals with online proofing