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Improve marketing efficiency with data-driven content analytics. The Insights application reveals who's using your content, when, where, and how. Use it to save costs, steer your marketing budget, and justify your investment in DAM technology.


How Insights Works

Use Cases

Track Performance

See asset usage for specific campaigns or asset types to inform content decisions.

Save Costs

Identify underutilized, expensive content to trim costs and adjust your marketing strategy.

Monitor Dam System Usage

Understand who uses your DAM system, how they use it, and what they are looking for.

Identify Your Strongest Brand Assets

Use Insights to help you identify your strongest brand assets. Monitor, audit, and optimize the content in your digital asset management (DAM) system.

  • View dashboards to monitor DAM site metrics, search patterns, user engagement, referral sources, and location
  • Analyze interactions with assets used in your marketing campaigns
  • Compare how different brand assets perform
  • See the most searched terms in your DAM system and use them to adjust metadata and
Picture of someone using Acquia's DAM product
Picture of someone using Acquia's DAM product

Sitewide Insights

Get a comprehensive look at your DAM system performance. With data on searches, shares, embeds, views, downloads, and more, you can see where your content really goes. Then customize simple drag-and-drop dashboards to track the most important metrics for your teams.

Asset Insights

Have a quick look at asset performance, then make a lasting impact. The at-a-glance view of asset activity and engagement helps users share, publish, and repurpose your team's strongest assets. The intended use feature reveals how people are using your content and also shows which brand assets may be overused.

Screenshot of Asset Level Analytics in Acquia DAM

Brooks Running Uses Dam To Protect Their Brand

See how Brooks Running uses Insights to understand asset utilization and inform their content strategy.

Read the Brooks Running Case Study


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Explore the Other Features Behind DAM and PIM


Catalog, control, and distribute rich media assets from a central source of truth


Enrich product data with marketing copy and digital assets for distribution


Create localized web-to-print collateral on brand and on demand


Share branded collections of assets with control and flexibility


Streamline collaboration, reviews, and approvals with online proofing