Personalization
POINT. CLICK.
PERSONALIZE.
Highlighted Features
User Friendly
Drag-and-drop functionality to build, preview, and launch personalizations.
Unified Data
Leverage Acquia CDP to power all website interactions.
Target and Test
Real-time adaptive targeting refines segments while A/B keeps audiences engaged with content that resonates.
Single Tool
Create content, collect data, and build personalizations all within a single interface.
Machine Learning
Automatically recommend content based on what a user is currently viewing or has viewed in the past.
Built for Drupal
Personalization's Drupal integration results in richer data collection and simpler content creation for personalization.
Crawl, Walk, Run with Powerful Personalization
Content is a critical component of delivering personalized experiences that drive engagement, conversion, and loyalty. Organizations are at multiple stages of personalization strategy and maturity. Fortunately, we can support customers at any stage with our “crawl, walk, run” approach to personalization. Customers can “crawl” by collecting data and building visitor profiles, “walk” by delivering personalized website content, and “run” with custom hyper-targeted omnichannel, personalized experiences.
Let Your Data Do the Work
There’s a difference between delivering digital experiences based on your audience’s real preferences and just delivering content based on generic characteristics. Acquia Personalization's detailed, real-time data collection gives you the tools to engage the right audience at the right time and place based not only on characteristics, but user preferences. Personalization aggregates visitor information from multiple channels and locations to create experiences that get more engaging and relevant over time.
Natively integrated with Acquia CDP
Use deep, real-time insights from Acquia CDP to harness the powerful customer intelligence and deliver individually personalized web experiences. Leverage machine learning-driven insights such as predictive lifetime value or likelihood to engage for segmentation and personalization. Collect and tie all web interaction insights back to the CDP for continuous personalization optimization.
Leading Brands Turn to Acquia Personalization
See Acquia Personalization in Action
Acquia Personalization, the only testing and targeting solution optimized for Drupal, is now available as a no-code application to help marketers quickly and easily optimize customer experiences. Anyone – regardless of technical acumen – can point, click and personalize content. Personalization's unified user interface lets marketers execute profile management, segmentation and personalization activities in a single place and launch them across a network of websites.
More Resources
Webinar
Data-Driven Personalization: How Successful Are Today's Marketers
Webinar
Launching a Personalization Pilot with Acquia Lift
Join our webinar to learn more about utilizing data-driven personalization.
Webinar
How to Contextualize Content for Hyper-Personalization
Listen to our webinar to learn the strategies & tactics for a signal-response approach to hyper-personalization
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