Personalization
Design and build an experience that feels unique to every customer with a no-code, intelligent optimization engine built for Drupal.
An Intuitive Experience
With an easy-to-use no-code interface, anyone can design compelling, individually-optimized experiences that delight your customers.
Personalization Made Simple
Create, deploy and manage personalized experiences across all your entire digital portfolio without burdening developers.
Test And Learn >
See through your customer's eyes to preview and test every aspect of your digital properties. Identify the best content for every individual with A/B testing, and refine experiences in real-time.
A Unified Customer Profile >
The 360 Profile provides a comprehensive customer profile with insight from every channel to help you personalize each step of the customer journey.
Centralized Targeting >
Coordinate web personalization efforts with all other touch points to deliver seamless & consistent experiences. Plan ahead and schedule future targeting initiatives based on your brand's priorities.
Real-Time Optimization >
Seamlessly adjust experiences as needed for every individual across properties, devices & channels based on real-time events & actions across the customer journey.
Segment user groups >
Segmenting users into targeted groups to help your content reach the right users. Set defined rules and limits to create defined segment groups.
Machine Learning >
Machine learning helps marketers understand and predict their customer's next step to provide the right content at the right time in their buyer journey. Up level your segmentation strategy with advanced modeling designed to accurately identify key segments within your customer base.
All the Tools for a Personalized Experience
Create compelling content, collect data, and optimize within a single interface for all your digital properties.
Automatically personalizes content into the correct language so your visitors have a customized experience no matter where they are across the globe.
Powered by Acquia CDP's best of breed analytics engine, gain insights into key KPIs, campaign performance, and customer segment analysis.
Integrated with Acquia CDP, real-time profiles allow you to deliver in moment relevance for every individual.
A Personalized Campaign for Every User
Utilize multiple campaign types to create unique experiences for your individual users. Set specific criteria for every campaign to ensure it reaches the right audience with the correct content.
Simple Campaigns
Create dynamic personalized experiences based on criteria that you specific.
More on Machine Learning
Targeted Campaigns
Personalize your site's content for specific visitor segments.
A/B Testing
Test variations of your website against each other to determine the best experience for your visitors.
Clickthrough rates skyrocketed from 3.8% to 14.1% with Personalization.
Build Customer Trust
Be Transparent
You know your relationship is solid when your customers trust you. To do that, you need to be open and honest at every stage.
Respect Their Privacy
Place privacy at the center of all personalization efforts by breaking down data silos and ensuring your teams use the right data for the right purpose.
Get Customer Input
Learn more about your customers through zero-party data by creating opportunities for them to share their preferences—and feel heard.
Personalize With Purpose
Meet and exceed customer expectations through their profiles, preferences, and history while giving each user control of their own data.
Supercharge Acquia Personalization
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Acquia CDPSift through data quickly to generate real, concrete insights that help you connect with customers. -
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Campaign StudioEasily orchestrate entire customer journeys across touchpoints for an omni-channel marketing experience. -
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Site StudioChange the way you build and enhance sites. Low-code expedites development timelines and empowers business users.
