Personalization

Genuine Experiences for All. At a One-to-one Level

Design and build an experience that feels unique to every customer with a no-code, intelligent optimization engine built for Drupal & powered by the world’s #1 CDP.

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Acquia Personalization
Smooth Personalization

An Intuitive Experience

With an easy-to-use no-code interface, anyone can design compelling, individually-optimized experiences that delight your customers.


Personalization Made Simple

Quickly create, deploy and manage personalized experiences across all your digital properties without burdening developers.

Customize and Optimize

See through your customer's eyes to preview and test every aspect of your digital properties.

Test and Learn

Identify the best content for every individual with A/B testing, and refine experiences in real-time.

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Enhanced Targeting

Tailored For Real People

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A Unified Customer Profile

The 360 Profile provides a comprehensive customer profile with insight from every channel to help you personalize each step of the customer journey.

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Centralized Targeting

Coordinate web personalization efforts with all other touchpoints to deliver seamless & consistent experiences. Plan ahead and schedule future targeting initiatives based on your brand's priorities.

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Real-time Optimization

Seamlessly adjust experiences as needed for every individual across properties, devices & channels based on real-time events & actions across the customer journey.

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Unified Analytics

Leverage the power of Acquia CDP's best of breed analytics to understand conversion metrics and business KPIs, all in one place. Gain access to advanced analytical capabilities such as Cohort Analysis, Interactive Queries, and Snowflake Data Sharing.

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Machine Learning

Insights That Work Harder

Leverage Acquia Machine Learning to generate insights and deliver optimal, personalized experiences for every individual.


It Starts With Access

Fuel your personalization strategy with a unified view of predictions, personas and insights—including tailored recommendations.

Testing Makes It Better

Eliminate the need for rule-based hypothesis testing by implementing out-of-the-box, tailored and custom models that provide insights.

Refine with Targeting

No more guesswork. Automatically target the right people with the right experience as they engage across their customer journey.

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Build Customer Trust

Make 1-to-1 Connections

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Be Transparent

You know your relationship is solid when your customers trust you. To do that, you need to be open and honest at every stage.

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Respect Their Privacy

Place privacy at the center of all personalization efforts by breaking down data silos and ensuring your teams use the right data for the right purpose.

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Get Customer Input

Learn more about your customers through zero-party data by creating opportunities for them to share their preferences—and feel heard.

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Personalize With Purpose

Meet and exceed customer expectations through their profiles, preferences, and history while giving each user control of their own data.

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All the Tools for a Personalized Experience

Multisite Deployment

Create compelling content, collect data, and optimize within a single interface for all your digital properties.

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Machine Learning

Automatically recommend content based on what a user is currently viewing or has viewed in the past.

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Unified Analytics

Powered by Acquia CDP's best of breed analytics engine, gain insights into key KPIs, campaign performance, and customer segment analysis.

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Powered by Acquia CDP

Integrated with Acquia CDP, real-time profiles allow you to deliver in moment relevance for every individual.

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Supercharge Acquia Personalization

Intelligently optimize everywhere.
Downtown Nashville nightlife
29 %

Increase in average session duration

9 %

Increase in average page per session

19 %

Decrease in bounce rate

Pile of credit cards
26 %

YoY increase in contact form submissions

2 x

number of MQLs sent to sales

Doctor holding purple ribbon
31 %

increase in organic traffic

24 %

increase in new users

36 %

reduction in application maintenance costs

More trusted brands

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