Unify data and content to deliver personalized experiences across multiple channels — built and optimized for Drupal.

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Smooth Personalization

An Intuitive Experience

With an easy-to-use, no-code interface, anyone can design compelling, individually optimized experiences that delight your customers.

Tailor Content to Your Audience

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Know Your Customer Base

  • A/B test to identify best content for the right audiences
  • Segment users into targeted groups from defined rules 
  • View a comprehensive, 360° customer profile


See the Data Sheet

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Build Meaningful Content

  • Automatically personalize content in the correct language
  • Coordinate personalization efforts across channels
  • Seamlessly adjust experiences for every individual, on the fly
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Integrate With Drupal Cloud


  • Empower business users with low-code site building in Acquia Site Studio
  • Build and manage multisite experiences at scale with Acquia Site Factory
  • Enable teams to find what they need with organized assets via Acquia DAM


Learn More

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Show Your Users What They Want

  • Targeted campaigns personalize your site’s content for specific visitor segments
  • A/B testing allows you to test variations of your website 
  • Simple campaigns create dynamic personalized experiences based on criteria you set
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Understand Your Customers

Use machine learning to understand and predict customers’ next steps to deliver the right content for the buyer journey stage. Level up your segmentation strategy with advanced modeling to identify key customer segments.

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Acquia Named a Leader in Digital Experience by G2

See the Reviews

Winter 2024 G2 Review Badges

Endless Capabilities for Your Team

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Multisite Deployment

Create compelling content, collect data, and optimize within a single interface for all your digital properties.

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Multilingual Personalization

Automatically personalize content into the correct language so your visitors have a customized experience no matter where they are across the globe.

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Unified Analytics

Powered by Acquia CDP's best of breed analytics engine, gain insights into KPIs, campaign performance, and customer segment analyses.

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Target and Test

Real-time, adaptive targeting refines segments while A/B testing keeps audiences engaged with content that resonates.

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Real-time Analytics

A single place to view key metrics, personalization campaigns, web segments, popular web content, and more.

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Built for Drupal

Drupal integration results in richer data collection and simpler content creation for personalization.

Case Studies

Personalization in Action

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Bowlero Logo


increase in conversion rate

Read the Case Study

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Epilepsy Foundation Logo


increase in organic traffic

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Enterprise Cank and Trust Logo


number of mqls sent to sales

Read the Case Study

Build Customer Trust

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Be Transparent

You know your relationship is solid when your customers trust you. To do that, you need to be open and honest at every stage.

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Respect Their Privacy

Place privacy at the center of all personalization efforts by breaking down data silos and ensuring your teams use the right data for the right purpose.

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Get Customer Input

Learn more about your customers through zero-party data by creating opportunities for them to share their preferences and feel heard.

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Personalize With Purpose

Meet and exceed customer expectations through their profiles, preferences, and history while giving each user control of their own data.

Additional Add Ons

Site Studio

Change how you build and update digital experiences with the only low-code tool for a DXP.

  • Leverage reusable components to build digital experiences that boost conversions
  • Build pages that support campaigns, events, and launches using drag-and-drop tools
  • Keep your brand consistent by defining colors, fonts, and styles on the component level


Learn More

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Take a Deeper Dive

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Resource Center

Discover E-Books, Data Sheets, & more.

Explore Resource Center

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How Personalization Combats Uncertainty in the Customer Journey


Read the Article

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Simplifying Website Personalization


Read the E-Book

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Clickthrough rates skyrocketed from 3.8% to 14.1% with Personalization.

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If you’re still having trouble finding what you’re looking for. Chat with one of our trained professionals.