Automate and orchestrate every customer journey, then meet customers wherever their journey takes them. Visually map and execute journeys unique to each individual on all channels, creating meaningful moments whenever and wherever they engage.
Customer Journey Management
Unify channel activation across all channels – online or offline, paid or owned, proven or future – on top of a unified, complete and trustworthy data foundation bringing harmony and relevance at every step of the customer experience.
Intelligence Powered Journeys
Predictive models use AI and Machine Learning to optimize your targeting and personalization strategies from the best moment to deliver a message, to the best offer and content for each message, as well as through which medium it should be delivered.
Test Every Touchpoint
Ensure your strategies are maximizing customer value and making the most impact by creating A/B tests that validate your approach. Proof and preview each touchpoint as your customers would see it.
Preferences at the Center of Every Journey
Easily design landing pages to support the customer journey, enabling individuals to share their preferences, then directly adapt their journeys throughout their entire customer lifecycle.
More About Acquia Customer Data Platform
Unlock and unify your data to generate rich insights that drive engagement. Drive stronger ROI through smarter marketing and cultivating authentic experiences.
Related Feature: Acquia Analytics
Democratize data across your organization through visual, easy to use dashboards, reports, and ad-hoc analysis. Empower all teams with access to data that's easy to understand—and put to work.