Customer Data All in One Place
Unify customer data from multiple sources into a single, persistent customer ID. Equip cross-functional teams with machine learning insights, powering 1:1 segmentation at scale.
Unify, Analyze, and Orchestrate Data
Evolve your marketing strategies and elevate customer experiences with centralized data that delivers impactful insights.
Give Your Customers the Experiences They Want
Digital Marketing
Turn Customers Into Loyalists for Life
Use behavioral insights to build seamless experiences across multiple channels.
Marketing Operations
Get a 360° Customer View
A better customer data picture improves personalization, giving your marketing strategy and decisions sharper focus.
Data Analysts
Enable Proper Data Analysis
Give your whole organization universal data access to empower proper analyses at individual and aggregate levels.
"Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs."
Data Analyst
Mid-Market (51-1000 emp.)
Acquia CDP Has Endless Benefits
Deliver Personalized Customer Experiences
Utilize predictive models to craft individualized content based on behavioral data.
Create Laser Precise Customer Segments
Use persona models that create customer segments based on a vast variable pool.
Uncover New Revenue Opportunities
Deploy recommendation models to determine next best actions for customer segments and individual customers.
Improve Data Control
Centralize data control for greater efficiency, governance, and security.
Reduce Operational Inefficiencies
Drive coordinated engagement from a single platform to create and deploy campaigns across your organization.
Deliver GDPR Compliance
Self-Service Data Erasure improves compliance with GDPR, CCPA, and other data privacy requirements.
Accelerate Time-to-Market
Reduce reliance on IT or external teams and speed up campaign build time.
Destroy Internal Silos
Provide accessible data visualization to quickly determine resource allocation across the customer journey.
Provide a Single Source of Truth
Establish an open and centralized infrastructure to unify data and create 360° customer profiles.
An Asset to Countless Industries
- Retail
- Consumer Goods
- Healthcare
- Travel & Hospitality
- Financial Services
- and more B2B and B2C sectors
