Crawl, Walk, Run to Personalization Success

No matter what stage you are in your personalization journey, we have a three-step process designed to get your organization on the path to personalization. Start delivering the in-context experiences your visitors demand.

Data Drives the Visitor Experience
Getting the right data is the first step to providing powerful personalization. Understand who is coming to your site beyond just clicks means you can created unified profiles to deliver experiences based on visitor preferences, not just characteristics.
Personalized content, delivered seamlessly
Debunking Personalization Myths
Personalization is more than just adding a fancy new tool to your website. It’s more than A/B testing. But with any digital marketing trend, there are a number of common misconceptions. Let’s break down and debunk the five biggest personalization myths.
 Debunking Personalization Myths

Let's talk about personalizing your content

Lift Features

Customer Profile

Get a single, comprehensive view of each anonymous and known visitor’s historical and real-time activity across sessions and devices. Available as a standalone product.

Content Hub

Aggregate, syndicate and discover content across a network of sites and channels.

Omnichannel Integration

Create unified visitor profiles based on data from multiple sources, and deliver relevant, personalized experiences across channels - web, email, social, mobile, and more.

Real-time, Adaptive Segmentation

Define visitor segments that adapt to changing user behavior on the fly.

Testing and Targeting

Auto-personalize based on optimized A/B test results using content in your existing Drupal workflow.

Reporting and Analytics

Turn insight into action with pre-built and custom reports that visualize segments, A/B testing results, goal progression, and more.