Understanding your customer should go beyond their location, clicks, and device. Acquia Lift lets you segment your audiences using up-to-the-minute data to deliver their preferred content and experiences at the right time and place.
Drag-and-drop functionality to build, preview, and launch personalizations.
A customer data repository that provides a single view of customers.
Target and Test
Real-time adaptive targeting refines segments while A/B keeps audiences engaged with content that resonates.
Create content, collect data, and build personalizations all within a single interface.
Automatically recommend content based on what a user is currently viewing or has viewed in the past.
Built for Drupal
Lift’s Drupal integration results in richer data collection and simpler content creation for personalization.
Crawl, Walk, Run with Powerful Personalization
Content is a critical component of delivering personalized experiences that drive engagement, conversion, and loyalty. Organizations are at multiple stages of personalization strategy and maturity. Fortunately, we can support customers at any stage with our “crawl, walk, run” approach to personalization. Customers can “crawl” by collecting data and building visitor profiles, “walk” by delivering personalized website content, and “run” with custom hyper-targeted omnichannel, personalized experiences.
Let Your Data Do the Work
There’s a difference between delivering digital experiences based on your audience’s real preferences and just delivering content based on generic characteristics. Acquia Lift’s detailed, real-time data collection gives you the tools to engage the right audience at the right time and place based not only on characteristics, but user preferences. Lift aggregates visitor information from multiple channels and locations to create experiences that get more engaging and relevant over time.