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Getting Started with Digital Content Strategy

“I hate the word “content,” which has infiltrated our profession. You have people who are called chief content officers and things like that. I don’t like the word content. To me, it’s like saying the word “stuff.” It has no meaning, whereas journalism actually does have meaning.” Marty Baron, editor in chief of the Washington Post in Newsonomics “Content” is all the rage in digital marketing and has been ever... More

The Evolution of Media Company CMS Platforms: TV Market Consolidation

So far in this series, I’ve given an overview of the media and entertainment industry and why companies have selected different CMS platforms, as well as taken a deep dive into the world of third-party integrations that many media businesses utilize. What has become clear is that there is an established group of CMS platforms designed to address the specific content... More

Is Your Content Where it Needs to Be?

Personalization continues to be a top priority for businesses large and small. Customized experiences are now the expectation. While many marketing tools exist to help automate and deliver personalized digital experiences, what is truly driving the effort and satisfying customers is content. Content is the key to personalization. It is what makes the customer experience unique, it provides value to your audience, and it showcases that you know and understand what matters to your customers. Content makes your audience feel connected... More

The Boston Drupal Community Celebrates Drupal 8

After four years of hard work and dedication from the Drupal community, Drupal 8 became a reality. D8 becoming GA was truly a reason to celebrate...or rather, celebr8. The Boston Drupal community came together at Howl at the Moon in Downtown Boston to cut loose and enjoy this major Drupal milestone. Acquia and Isovera generously provided food and beverages (that included a custom... More

Drupal 8.0.0 released

Happy Drupal 8 Day! It has been a long time coming, and we couldn't be more excited to step into this next phase of Drupal development. There's no doubt it will usher in a new era of digital experiences, and we can't wait to see how it all unfolds. Dries discussed what the release of Drupal 8.0.0 means for the community, and you can read his full post here. We also caught him traipsing through the streets of Belgium wearing a sombrero... for your viewing pleasure! More

Loosen Control the Open Source Way

A couple of weeks ago a Chief Digital Officer (CDO) of one of the largest mobile telecommunications companies in the world asked me how a large organization such as hers should think about organizing itself to maintain control over costs and risks while still giving their global organization the freedom to innovate. When it comes to managing their websites and the digital customer experience, they have over 50 different platforms managed by local teams in over 50 countries around the world. Her goal is to improve operational efficiency, improve brand consistency, and set governance by... More

NY.gov on Drupal, one year later

The web has done wonders to make government more accessible to its citizens. Take the State of New York; NY.gov is a perfect example of taking a people-centric approach to digital government. The site lets people easily access state government news and services, including real-time public transit updates, employment resources, healthcare information, and more. One year ago, The State of New York redesigned and relaunched their website on Drupal in partnership with Code and Theory and... More

Countdown to Drupal 8: Some Tips from Pedalo

The upcoming release of Drupal 8 (Do we have to remind you that it's on November 19th?) will no doubt inspire a flurry of "how to" blog posts. Which makes this a good time to focus on some D8-inspired professional development. One resource that recently crossed our screen came from our partners at Pedalo, the London-based Web design agency. They've been compiling a series of blog posts to help teams prepare for the new version. Mobile-first responsiveness is one of the features that Pedalo says will make a Drupal 8 upgrade worth it. Why not check out... More

How CPG Brands Can Win Consumers Using Real-time, Detailed Customer Data

Some of the best digital experiences are born out of strong partnerships. Great businesses can stand alone, but when you bring them together, amazing things happen. Acquia partners with a variety of agencies, Drupal shops, and technology partners to maximize the adoption and effectiveness of the Acquia platform. By working together, we can help customers build bigger and better digital experiences for their customers. The same can be said for being at the forefront of industry conversation. Recently we had a chance to collaborate with Acquia partner and mobile agency... More

Engage in Review: Creating a Whole Mobile Strategy with Webster Bank

If you’re competing against industry giants who have a strong online presence, your digital banking experience has to offer consumers the convenience and service they’ve come to expect--no matter what device they’re using. Back in 2012, only 10 percent of Webster Bank’s site visitors arrived from their mobile phones. Fast forward to 2015, and the new standard is a mobile experience designed for users who don’t sit at their desktops all day. Instead, a brand’s online presence must be adaptable to all the ways consumers will access it, whether by laptop, tablet or smartphone. So how did... More

As Enterprises Rush to the Cloud, Which Side of History Are You On?

You don’t have to go back many years – maybe to 2011 or 2012 – to recall when everyone was making bullish statements declaring it “the year of mobile.” In retrospect, there was nothing bold about what they were saying; all the signs were there. What began as a trickle –We’ll get 12 percent of our traffic from mobile users this year! – turned into a torrent, then became...ubiquitous. Today, your organization has either discovered mobile, or you’ve been marginalized. The New York Times made this reality crystal clear when it declared print dead and buried in its October 7... More

Engage in Review: 7 Digital Marketing Tips from Intuit and Third & Grove

What does it take to make a seemingly impossible task possible? Janin Kompor, Senior Manager of Web Strategy at Quicken and Mint, and Justin Emond, CTO and Cofounder at web design and development agency Third & Grove, answered that very question, sharing the digital marketing and project management lessons they learned along the way. Both Mint and Quicken were running on old technology stacks, and the cost for maintaining... More

3 Reasons Why Your College or University Should Fix Its Multisite Problems

In today’s digitally driven world, one website or even several websites is not enough to meet internal demand and external audience expectations. Pleasing the audience and supplying demand with affordable solutions, calls for a platform that can economically deliver engaging online experiences quickly and at scale. Managing and maintaining multiple sites can quickly get out of hand -- even with a solid digital strategy in place -- and sometimes the challenge is even knowing how many sites exist, who owns them, and... More

Engage in Review: Anticipatory Design with Aaron Shapiro, Huge CEO

While the idea of technology making our decisions for us may seem like a difficult concept to grasp, think about this statistic shared by Huge CEO Aaron Shapiro during his Engage presentation on anticipatory design: Americans make 35,000 decisions every single day. And technology only makes those decisions more complicated, providing too many options and leading to something called “decision fatigue.” Shapiro broke down the three key change drivers when it comes to making anticipatory design a reality: demographics, bandwidth ubiquity,... More

Engage in Review: Product Preview with Chris Stone, Chief Products Officer

The excitement level was high during the first day of Acquia Engage 2015. To kick off the conference, we heard stories of digital transformation from our CEO, Tom Erickson, as well as companies like Princess Cruises, Intuit, and Whole Foods, and got a glimpse into the future of the web from our CTO and Drupal founder Dries Buytaert. In the afternoon, Chris Stone,... More

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