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Demandware acquisition heats up the customer experience market

The battle for the marketing cloud just got way more interesting. This week, Salesforce announced its acquisition of Demandware for $2.8B in cash. It will enable Salesforce to offer a "Commerce Cloud" alongside its sales and marketing solutions. The large platform companies like Oracle and Adobe are trying to own the digital customer experience market from top to bottom by acquiring and integrating together tools for marketing, commerce, customer support, analytics, mobile apps, and more. Oracle's acquisition of Eloqua, SAP's acquisition of hybris and Salesforce's acquisitions of... More

Analytics Now Available In Acquia Lift

"Data! Data! Data! I cannot make bricks without clay!" -Sherlock Holmes Delivering personalized experiences requires data. The more data, the better the experience. And when that information also takes context into account—information about the preferences, behavior and interests of your visitors—the more powerful the possibilities become to provide a relevant, engaging experience. Acquia Lift builds a profile from all available data for every person that interacts with your brand. This includes the content that an individual is... More

How to Search and Set Filters in Acquia Content Hub [VIDEO]

Most major brands are managing hundreds of individual digital experiences, all of which require their own content. That content can easily end up siloed within different systems, across different departments. Finding what you need quickly can be a serious challenge. One solution to that challenge is Acquia Content Hub, with its built in search functionality. With the right filters and automatic subscriptions in place, content discovery and syndication becomes much less of a hassle. This saves valuable time that could be... More

Is There Still a Need for a Comment Section?

“Don’t read the comments.” That has become a mantra of creators across the Internet. No matter how much time and effort one puts into an article, video, photo, etc., inevitably someone will have something negative to say. Comment sections have become battlegrounds rather than bridges to creators or brands, a haven for spam and hate speech. The ability to anonymously voice opinions and spew whatever comes to mind has directly contributed to the growing practice of trolling: posting deliberately offensive or provocative comments online with the aim of upsetting or eliciting an angry response... More

Kickstart Your Personalization Plan with a Digital Strategy Workshop

Last winter when we committed to revamping our personalization strategy on the Acquia Developer Center site, dev.acquia.com, we asked the Lift product team if we could be treated like an Acquia customer from start to finish. One of our key product offerings is Acquia Lift, a product built for website personalization. When someone purchases Lift they have the option to purchase a Professional Services workshop to guide their implementation... More

The Secret to Successful Digital Transformation? Let Your Customers Lead

I know, I know, you’ve heard this all before: Every enterprise needs to undergo a digital transformation. Great digital experiences are necessary to win, serve, and retain customers. Personalized omnichannel experiences are the new table stakes in a highly competitive, digital-first world. My Twitter feed is jammed every day with a stream of eternal truths like this. You get it. Everyone gets it. But here’s what too many enterprises don’t get: Shifting from current digital state to future digital state is hard. It requires a balance of expertise, culture, and technology. And, it requires a... More

Acquia Partner Profile: Phase2

At Acquia, our partners are an incredible part of our success. In this series, we’ll be profiling some of our premier partners, showcasing who they are and what they do, in their own words. We spoke with Frank Febbraro, CTO and one of the founders of Phase2. Phase2 is a recognized leader in open technology and has designed and built some of the most trusted websites in the world. Through their partnership with Acquia, they continue to utilize their expertise in digital transformation to deliver essential solutions to their... More

Clickbait: How to Lose Your Audience's Trust

If you’re in the digital marketing business, staying on top of the latest marketing, media, and social trends is considered paramount to survival. Knowing and adopting the latest trends shows that you know what you’re doing, that you refuse to be left behind, that you’re in the know, and that you’re connected. However, while staying on top of trends is generally a good idea, not every trend should be followed. There are some content trends (yeah, yeah, there's that word "content"... More

Marketo Connector Now Available for Acquia Lift

Omnichannel is no longer an option; it’s a necessity for brands to sustain a competitive advantage. To help our customers easily and quickly deliver a piece of the omnichannel experience, Acquia has built a connector between Acquia Lift and Marketo. With this pre-built integration—available at no extra cost to Acquia Lift omnichannel customers—marketers and site builders can augment their web data with campaign data to create segments and deliver personalized web experiences. Acquia customers can easily... More

4 Steps to Optimize Your Drupal Site and Increase Traffic

Every site manager, marketer, or website owner should care a lot about SEO (Search Engine Optimization). SEO is a huge and constant focus for me on acquia.com, and thankfully there are some great tools in Drupal to help me manage it. The more organic traffic you build the more qualified it will be, traffic which you can then convert into an actual audience and not a bunch of anonymous IP addresses leaving a mark on your traffic logs. (To learn more about turning traffic already on your site into an audience read... More

Cross-channel user experiences with Drupal

Last year around this time, I wrote that The Big Reverse of Web would force a major re-architecture of the web to bring the right information, to the right person, at the right time, in the right context. I believe that conversational interfaces like Amazon Echo are further proof that the big reverse is happening. New user experience and distribution platforms only come along every 5-10 years, and when they do,... More

State of Drupal presentation (May 2016)

DrupalCon New Orleans comes at an important time in the history of Drupal. Now that Drupal 8 has launched, we have a lot of work to do to accelerate Drupal 8's adoption as well as plan what is next. In my keynote presentation, I shared my thoughts on where we should focus our efforts in order for Drupal to continue its path to become the leading platform for assembling the world's best digital experiences. Based on recent survey data, I proposed key initiatives for Drupal, as well as shared my vision for building cross-channel customer... More

5 Steps to Keep Traffic on Your Website

Most articles about audience development and search engine optimization will offer advice on how to find, attract, or drive traffic to a website, but how many talk about how to hang onto that new traffic? Not many that I’ve found, and I’ve been looking. So here are some things I’ve learned over the course of my career in web marketing. Yes, retaining new traffic means first finding and enticing it, but once you’ve got it, the metrics to watch are bounces, time on site and exit rates. These metrics are rough indicators about the quality of the site’s content and if the site satisfies the needs... More

D8 Module of the Week Recap: simpleSAMLphp Authentication, Coffee, Monolog

DrupalCon New Orleans is in full swing and we’re back to recap another three modules from our Drupal 8 Module of the Week series over on the Acquia Developer Center blog. This week we’re taking a look at simpleSAMLphp Authentication, Coffee, and Monolog. simpleSAMLphp Authentication Maintainers:... More

Choosing the Right Digital Experience Provider

Guest blogger Adam DeGiorgio is a Director at Salsa Digital, an Acquia agency partner. Adam was Salsa’s very first employee back in 2003 and has spent most of his tenure as Managing Director. Recently, he moved into a relationship management role to spend more time working with clients, his true passion. This is part one of a three part series. Salsa is the go-to agency for enterprise grade digital services without the rigmarole or price tag of the larger players. We're a small team that has tailored our software development skill-set to suit the digital world, and crafted a Drupal... More


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