content ecosystem

Traditional Enterprise Content Management is Obsolete. It’s Time for a Change.

Historically, IT and marketing have been seen as yin-and-yang. IT needs to make sure the content their organization builds is secure, it can scale quickly, and it is compliant and secure. They also need to offer the latest and greatest features to the business when selecting a content management solution

Marketing wants to go fast, they want an intuitive editing experience that allows them to control the design. They don’t want to go back to IT to make code changes or create new pages. They want to be empowered. It’s an ongoing back and forth where neither side is able to create the unified digital experiences customers are hoping for.  

Now that the entire buyer’s journey can be delivered online, this problem between departments has only grown exponentially. Why? Brands are tasked with producing higher volumes of content at greater speed. Marketers are focused on offering content at each phase in the buying journey. This has led some marketing leaders to seek out a simple-to-use, site building CMS that lets them push out and update web pages in hours without needing to file an IT ticket. No more waiting around for the next development sprint cycle. However, these easy-to-use CMS options regularly lack the enterprise security, support and scalability of traditional CMS platforms. 

The battle between enterprise functionality (IT) and ease-of-use (marketing) has been a difficult choice organizations have struggled with for years. Not anymore.

A New Way Forward: Enterprise Functionality and Ease of Use

Historically large corporations adopt traditional CMS platforms because security and governance are at the top of their requirements list. This leaves marketers feeling frustrated because these platforms are notoriously hard to use for non-technical audiences.

Acquia recognized this challenge was industry-wide and sought to change it. In September of 2019, we announced the only low-code solution for enterprise CMS platforms, Cohesion. Cohesion provides the visual interface, drag and drop functionality and modular page building that is often found in “consumer site building” CMS platforms. The ramp-up time for marketers to get an understanding of the solution is hours. After, they can quickly build pages, change layouts, update design elements and add new functionality. (You want a store locator added to that page? No problem.) 

With much of the workload in designing and publishing digital experiences shifting to marketing, because of  low-code tools, IT can focus on “what’s next.” Developers can allocate their time on higher value activities such as building applications, integrations or enabling new emerging digital channels. The net result: meeting and anticipating customer needs.

Combine low-code site building with an underlying enterprise-ready CMS like Drupal, and you have the best of both worlds. Drupal provides the enterprise functionality, security and scale IT leaders are looking for. Through low-code simplicity and enterprise-ready content management, Acquia Drupal Cloud demonstrates the power and agility needed to run an efficient global enterprise.

Stop settling for “good enough” when it comes to enterprise content management. Embrace a solution that empowers you to do it all. 

Ryan Picchini

Ryan Picchini

Director of Product Marketing Acquia

Ryan Picchini is a product marketing leader for Acquia's Drupal Cloud. Ryan has spent the last 14 years helping brands navigate the changing digital landscape and focus on activities that impact their bottom line. 

Ryan has been at the forefront of digital transformation across multiple marketing and advertising disciplines and has worked on the "front lines." As a sales rep, he had the chance to listen to customers' challenges and goals. As a result, he's a big believer in open marketing (he's worked at the other guys) because he knows the results it delivers for customers and partners.