Welcome to our Acquia News & Notes series where we’ll recap top announcements, customer stories and media drivers over the past month!
Did you hear the news? This month marked a big milestone for Acquia! For the first time, Acquia was named a Leader in Gartner's new Magic Quadrant for Digital Experience Platforms (DXPs). The decision validated our belief that connected digital experiences are the way of the future for today’s brands, and the ranking reflected our hard work to expand our strategic vision through acquisitions of new products like Cohesion, Mautic and AgilOne. The addition of AgilOne, a leading customer data platform (CDP) was a major step in furthering our commitment to delivering holistic customer experiences that feel real and relevant.
Real brands are using AgilOne’s personalized insights to create these impactful customer experiences. Check out the CDP success story that home improvement retailer Wickes, an AgilOne customer, shared with CMSWire. Wickes agents use AgilOne’s robust customer database to immediately identify whether the customer is part of a loyalty program and tailor their messages based on the caller’s profile. Since using AgilOne, the company has seen a “98% increase in operational efficiency.”
Here are some more recent observations and coverage featuring Acquia that looks more at the market transformation toward digital experience and the rising importance of CDPs:
“We can’t just build for what we know is there anymore—we need to build our tools for contexts we haven’t even considered yet. Our contexts are changing along with our content, and we need to manage them.” - Associations Now
“Marketers, no doubt, have become believers in CDPs: the numbers will be out soon, but the CDP Institute reported the industry will reach $1 billion in 2019 and grew in funding by $680 million the first half of the year.” -CMSWire