Learning vs. Using
Drupal tracks in line with other enterprise web content management systems, like Adobe Experience Manager (AEM) or Sitecore, when it comes to learnability (i.e., how easily a userbase feels they can learn to use all the functions of a system). However, lower-market products like Wix and Squarespace score highest in terms of ease of learning. When it comes to usability, Drupal is easier to use than other enterprise systems, but harder to use than the lower-market products. This indicates to us that there is a bit of a learning curve with all enterprise WCMs, but once you’re over that hump with Drupal, it is much easier to apply that knowledge to accomplish one’s day-to-day work.
Effort vs. Satisfaction
Our research found that other enterprise systems require higher levels of effort for content creation than Drupal, while Wix and other lower-market systems require the least effort. However, despite the moderate amount of effort needed to create content with Drupal, it actually ranked the highest in terms of satisfaction for content creation. Users reported being able to create “exactly what they envisioned” using Drupal; noting that while lower-market systems were easier to use, this came at a cost to design flexibility. So while it may take a little more work to create content using Drupal, the end result was perceived to be worth it and Drupal users are the most satisfied -- especially compared to those using systems that are low-effort but only moderately satisfying (e.g., easy to select a template that looks “good enough” rather than “perfect”).
Modern vs. Premium vs. Empowering vs. Clear
Drupal had the highest net promoter score (NPS) out of all CMSs evaluated. Initially the research team was concerned this was due to sampling bias (e.g., Were Drupalists overly negative in rating other CMSs?), but the NPS scoring pattern remained consistent when removing those with moderate or extensive Drupal experience from the sample. Beyond asking how likely respondents are to recommend a CMS, we also asked their perception of each solution in terms of how modern, premium, empowering and clear it is. Drupal ranked as one of the most premium and most empowering systems, which is no surprise given how many ambitious brands across a host of industries are using it in various, creative ways to support all their needs.
Although Drupal wasn’t considered one of the most modern CMSs, respondents do view it as modern. In fact, Drupal ranked higher than AEM, Sitecore, Wix and Wordpress in terms of modernity. Another area that Drupal did not do well in was clarity, where none of the enterprise WCMs scored highly, which makes sense given the lower learnability scores mentioned earlier. While Drupal was rated neither clear nor confusing, Joomla, AEM and Sitecore all ranked negatively for clarity.