IDC MarketScape for CMS 2021

Acquia Named a Leader in The IDC MarketScape 2021 for CMS

October 1, 2021 4 minute read
Acquia Named a Leader in the IDC MarketScape For Worldwide Content Management Systems For Persuasive Digital Experiences 2021 Vendor Assessment.
IDC MarketScape for CMS 2021


We’re excited to announce that Acquia was named a Leader in the IDC MarketScape: Worldwide Content Management Systems for Persuasive Digital Experiences 2021 Vendor Assessment (doc #US47412821, September 2021). This recognition affirms our belief that Acquia’s composable approach to content empowers businesses to fuel today’s and tomorrow’s greatest digital experiences. 

Content is the bond connecting businesses to their customers. Acquia gives companies around the world the strongest foundation to create and deliver end-to-end content experiences to their audiences on more channels at unmatched speeds. The IDC MarketScape: Worldwide CMS for Persuasive Digital Experiences 2021 Vendor Assessment was created to evaluate the critical capabilities of a content management system (CMS) and validate the current and future direction of the content management and digital experience space.The IDC MarketScape offers a holistic evaluation of a company’s current capabilities, performance and market presence while also weighing each company’s potential to grow and differentiate themselves in their market. Acquia was evaluated alongside 16 other vendors, based on multiple factors including cloud capabilities and architecture, ease of implementation and integration, content services, customer experience and go-to-market strategy. 

The IDC MarketScape recognized Acquia as a Leader in part for our intuitive authoring environment supported by our low-code website building tool, Acquia Site Studio. Site Studio’s ability to leverage components combined with Drupal’s composable architecture enables all users to efficiently create and repurpose content across a variety of channels and interfaces. This agility is further amplified by our scalable approach to multisite management supported by Acquia Site Factory, a solution that streamlines digital experience creation from a centralized dashboard.  

Acquia was also recognized  for offering extensibility through our composable approach to digital experiences that enables users to add different business capabilities and functionalities to suit their needs. The Acquia Open Digital Experience Platform (DXP) is API-first meaning that businesses can easily integrate and reuse different technologies and components to create new value.

An organization's online presence is a mission-critical component of the resilient digital enterprise which requires flexibility in delivering content and services at scale. Today, Acquia provides both modularity and a rich set of content services to meet the requirements of a variety of digital experience content owners. Looking ahead, with its recent acquisition of Widen to incorporate DAM and PIM into its commerce and workflow capabilities, Acquia will continue to extend its market presence.

-Marci Maddox, Research Director, Digital Experience Strategies, IDC

Alongside the extended capabilities offered by the Acquia DXP, IDC also recognized the value of Acquia’s DX Alliance partner network. The DX Alliance is an open collective of leading technology partners that collaborate to meet rapidly evolving customer needs. Together with this ecosystem of partners, Acquia has developed offerings for employee experience and digital commerce that extend the value of the Acquia Open DXP and unify digital experiences for both users and consumers. 

Download the IDC MarketScape excerpt to see why the IDC MarketScape named Acquia a leader.  


SOURCE: Worldwide Content Management Systems for Persuasive Digital Experiences 2021 Vendor Assessment, by Marci Maddox, September 2021, IDC #US47412821

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.

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