Acquia and VML announce the Sports Digital Experience Platform
by Taryn Collins
Little beats an afternoon at the ballpark or a night sitting court-side. Yet diehard sports fans follow their favorite teams every day, all year round -- through forums online, investments in fantasy leagues, bets on brackets, squares, and pools, and team merchandise purchases. In this saturated market, there's an abundance of resources for fans to get the latest news, scores, schedules, and other team updates that they seek.
Fans get their sports news and information from networks like Fox and NBC, who like ESPN now have 24/7 broadcast and digital sports operations. Digital media offers a constant stream of news and updates in real-time, while regional print and broadcast media are committed to carrying play-by-play coverage and analysis too. Teams have their own media division; many offer amazing, immersive resources for fans. As leagues and franchises up their media game, they have an amazing opportunity to bring fans inside the lines and disrupt the entire fan experience.
Athletic leagues and their sanctioning bodies are certainly eager to grow their fan loyalty, but how? Solving this problem means finding a platform that supports the building and deployment of agile, integrated, and engaging digital experiences. And it’s possible to do just that with Acquia and WPP agency VML.
We recently announced a partnership to develop a solution that will help both pro and amateur sports organizations deliver improved digital experiences, by integrating rich content, active fan communities, and commerce capabilities. Essentially, we’ve created an application for the rapid delivery of beautiful and interactive sports sites.
VML has a deep history working with sports right holders, helping them to create impactful digital experiences. The Acquia Platform marries an organization’s existing business tools with our own solutions to target, test, and recommend relevant content and offers to site visitors. This partnership enables a solution that will bring increased integration across both physical and digital experiences using rich media, real-time content, and direct interaction amongst fans, athletes, and the greater community. The latest scandals, draft day information, free agency updates, real-time scoring, and every other integral detail to a sports fan can be accessed through one enhanced experience that is owned by the league or team. Instead of hopping around from site to site for different pieces of information, fans -- your team’s best advocates -- will be able to do it all with you.