We’re living in the Experience Economy, where a customer’s experience with your brand on the channels of their choice makes or breaks your ability to compete and win them over.
As a result of this explosion of digital channels, marketers and other content authors need to create more content faster than ever before and distribute it everywhere to meet customer expectations. That content must fit the context of each interaction appropriately, whether it’s a website, a mobile app, email or other interfaces that haven’t even been thought up yet.
Yet, far too many content creators and editors stop once they’ve hit publish and fail to execute an effective content distribution strategy. This means that your case studies, thought leadership blogs or event announcements never actually reach their full audiences and have limited impact. Why? It’s very likely your organization’s digital content is locked up in system silos - scattered in hard to reach places. You know what this looks like: content created in a CMS lives in a CMS and is destined for use on one website (likely not even making its way to the other websites in your organization). The same goes for content created in a marketing automation system -- content may be flowing into emails but not to other channels where it could provide value.
Acquia Content Cloud, now in private beta, provides a remedy to the content silo problem. Acquia Content Cloud is a content-as-a-service (CaaS) solution for simplified content creation and syndication to support multi-channel digital experiences. It streamlines and centralizes authoring and enables marketers to create content once, in a format separate from presentation, so you can use it easily across any channel, on any device, in any context.
Need to create content and share it across a dozen Drupal websites? How about also sharing it across digital signage and social media? With Content Cloud, marketers can author once and specify channels for delivery of that content -- in whole or in part -- anywhere. It makes real the idea of COPE: Create once, publish everywhere.
Since content created in Content Cloud is headless (not presumed to be used in a specific front-end experience) developers who help build digital experiences can access content via API and use it in progressively decoupled or headless applications. No channel or experience is off-limits.