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David Aponovich

David Aponovich

Sr. Director, Product Marketing

David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.

Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.

Conscious Decoupling: The Benefits of Decoupled Drupal

Meet the new experience mandates and consumer expectations across channels and clients using the development approach of your choice.

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DXP's

Keeping Up with Digital Experience Platforms (DXPs)

In this post, we’ll take a closer look at the definition of a DXP and talk a little bit about how they came to be.

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Lightning

How Igility Builds Drupal 8 Experiences with Acquia Lightning

Brad Gronek, founder and CEO of Acquia partner Igility Solutions, describes how his agency uses Acquia Lightning to build Drupal sites

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Acquia Journey Helps Solve the Martech Integration Challenge

Acquia Journey Helps Solve the Martech Integration Challenge

Adopting Acquia Journey as a martech integration hub is a powerful foundation to enable real-time, connected customer journeys.

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Acquia Lightning in Action: Crain Communications

Acquia Lightning in Action: Crain Communications

Crain Communications and Srijan Technologies built a foundation for redesigning and migrating their many sites with Acquia Lightning.

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Acquia Lightning in Action: Mindtree

Acquia Lightning in Action: Mindtree

Mindtree chose Aqcuia for the replatforming of mindtree.com, and Acquia Lightning got the site up and running on Drupal 8 in record time.

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Acquia customer journeys for marketing

Customer Journey Orchestration Is More Than Web, Emails

The customer journey extends beyond web and email. Brands can find success via omnichannel experiences.

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In-Person Engagement is Still Critical to the Customer Journey

Digital channels might be at the forefront of everyone’s mind, but travel businesses like FlightCentre have shown why it’s important to evaluate every touchpoint in the customer journey to get a truly holistic view of your customers.

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To Win Customers, Save Time and Solve Problems Across the Customer Journey

To Win Customers, Save Time and Solve Problems Across the Customer Journey

Smart companies are using digital marketing technology not as the end-all, be-all, but as the means to make life easier, better, more convenient for their customers.

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The Big Ideas in Digital for 2018? It’s All About the Customer

The Big Ideas in Digital for 2018? It’s All About the Customer

The requirement in 2018 is to serve customers in a digital environment better, faster, and more intimately. It’s the universal mandate.

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