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David Aponovich

Sr. Director, Digital Experience
Acquia, Inc.

David Aponovich is senior director of digital experience at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce.

Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.

Recent blog posts

Posted on Friday, August 19, 2016 - 14:09
Pop quiz: If you walk into a store today, will you be greeted first by a salesperson, or big screens running video loops showing beautiful product images and happy people loving that brand? Probably the latter. Video screens are engaging, inviting, More...
Posted on Monday, May 23, 2016 - 12:22
I know, I know, you’ve heard this all before: Every enterprise needs to undergo a digital transformation. Great digital experiences are necessary to win, serve, and retain customers. Personalized omnichannel experiences are the new table stakes in a More...
Posted on Monday, May 9, 2016 - 13:52
More than 3,000 people are in New Orleans for North America’s 2016 DrupalCon, an energetic hub of education, knowledge-sharing and business focused on open source Drupal software. DrupalCon isn’t just an homage to Drupal; it’s proof of the massive More...
Posted on Monday, January 25, 2016 - 12:52
There’s an abundance of information out there for technical folks on the benefits of Drupal 8, but less material on the business benefits of Drupal’s latest version. In addition to carrying on Drupal’s core functionality and open source roots, it More...
Posted on Friday, October 30, 2015 - 15:33
You don’t have to go back many years – maybe to 2011 or 2012 – to recall when everyone was making bullish statements declaring it “the year of mobile.” In retrospect, there was nothing bold about what they were saying; all the signs were there. More...
Posted on Friday, October 16, 2015 - 12:30
Drupal 8 Release Candidate 1 is out, meaning general availability of Drupal 8 isn’t far behind. Existing Drupal users are eagerly gearing up to take advantage of the next-generation Drupal platform, of course, but it’s much bigger than that. More...
Posted on Monday, September 28, 2015 - 10:57
I had a call recently with a digital leader at a Silicon Valley tech giant, who said something to the effect that “until a year or two ago, I really didn’t realize the vast number and size of companies using Drupal.” He’s gotten over his surprise, More...
Posted on Monday, July 27, 2015 - 10:09
The aim of any government agency must be to serve its citizens better. For most agencies, this comes down to making critical services and data easily accessible. For tax departments, this means making it easy to file taxes through its website. For More...
Posted on Monday, July 20, 2015 - 13:34
It is no surprise that open source technologies find widespread favor in governments. This is true for both server-side and client-side operations. In fact, many widely used web technologies were created and fine-tuned in government organizations. More...
Posted on Tuesday, July 14, 2015 - 09:45
In late 2014, the Australian government embarked on an ambitious plan to create a “platform for the country.” This platform was a long-term project aimed at creating a highly scalable platform the government could use to serve its constituents, both More...
Posted on Monday, July 13, 2015 - 09:00
Business leaders today face a big challenge when it comes to planning for their organization’s digital success. Business and IT execs I speak with around the world regarding CMS and the challenges of digital experience delivery consistently hit on More...
Posted on Monday, July 6, 2015 - 09:00
“Change.” That’s the word that best describes today’s digital world. Since 1991, internet users have grown from a handful of researchers to nearly 3 billion globally. Along the way, how we access and use digital information has changed as well. More...
Posted on Monday, May 11, 2015 - 17:36
Here’s an understatement of the year: There’s an abundance of Drupal brainpower gathered in Los Angeles this week for DrupalCon 2015. Here’s another: Drupalists aren't afraid to share what they know to make the Drupal community a smarter place. More...
Posted on Friday, March 20, 2015 - 09:30
Every organization needs to harness technology and strategies to transform its business, and to move forward fast in a digital-first world. If you do this right, you're ready to empower your customers and deliver personalized digital experiences More...
Posted on Tuesday, March 3, 2015 - 18:03
Anecdotes and hard evidence about open source software driving innovation and economic growth abound; capturing data and trends about the growth of open source is vital. The annual Future of Open Source Survey (FoSS) --open through March 6-- More...
Posted on Thursday, February 26, 2015 - 12:49
Web content management (WCM) has been an important player on the digital technology roster for years, an enabling technology to drive websites and online content. WCM now plays a more powerful role than ever in a digital stack, thanks to the new More...
Posted on Friday, February 13, 2015 - 15:19
As organizations march toward a digital-first future, it can be hard to resist the lure of digital marketing “suites” or “clouds” many software vendors are offering. If you’re in the market for new digital technology, fair warning. There’s a one- More...
Posted on Thursday, February 12, 2015 - 17:35
Forrester just published “The Forrester Wave: Web Content Management Systems, Q1 2015,” by Ted Schadler, who calls WCM “the backbone of digital experiences.” Here at Acquia we don’t think that’s an overstatement. The report also states that WCM has More...
Posted on Friday, November 7, 2014 - 17:06
I’ve been on the road for Acquia a lot since joining from Forrester Research in mid-summer (hello, Cleveland!). My focus: talking to technology and digital business pros about – and, really, advocating for – successful digital transformation. We More...
Posted on Thursday, October 9, 2014 - 10:28
As soon as I started reading Tim Walter’s new white paper, Beyond Marketing, recently posted on Acquia’s web site, I was glad I had a yellow highlighter handy. I use a digital marker, of course, but for me it serves the same purpose as the old, More...

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