Customer Data Platform Use Cases for Retail
- How a unified customer database can drive incremental revenue
- When to use a CDP for ad targeting or prospecting for new audiences
- How to intelligently segment your database for just the right amount of personalization for different audiences
Customer Data Platforms (CDPs) have become a competitive necessity for today’s retail environment. Consumers’ expectations of retailers to deliver engaging, well-timed and relevant experiences have skyrocketed, while the amount of marketing tools, channels and data silos has made meeting this expectation difficult for retail marketers.
Many multichannel brands have turned to CDPs to solve this problem, but understanding which CDP use cases will actually move the needle can depend on the industry, maturity of the company, and many other factors.
This whitepaper, authored by the Customer Data Platform Institute, helps retailers build a roadmap of success for how to use a CDP most effectively — across digital advertising, outbound marketing, customer engagement and analytical types of use cases.
Authored by the Customer Data Platform Institute