The Future of Digital Marketing is Context-Driven

Connecting and engaging with your customers is more important than ever before, and greeting them with a uniquely crafted experience is no longer just the dream of marketing and commerce executives. It’s a reality, and it’s a customer expectation.

In order to keep customers engaged, brands understand that they need to deliver experiences that are specifically tailored to individual interests and preferences, and that are driven by location, device, behaviour, and context.

Sign up for the webinar to learn:

  • Why it’s important to deliver personalised, contextual experiences
  • How real-time personalisation is redefining marketing strategy
  • How turning big data into smart data provides a more comprehensive view of your customers
  • How to automatically build a more intelligent customer profile across all channels including web, email, marketing automation and CRM

Watch the recorded webinar

date

Tuesday, December 9, 2014 EDT

time

1:00 PM

duration

60min.

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is a senior director for product marketing at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce. Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.

Dave Ingram

Dave Ingram

Former Product Manager Acquia, Inc.