The Future of Digital Marketing is Context-Driven

Connecting and engaging with your customers is more important than ever before, and greeting them with a uniquely crafted experience is no longer just the dream of marketing and commerce executives. It’s a reality, and it’s a customer expectation.

In order to keep customers engaged, brands understand that they need to deliver experiences that are specifically tailored to individual interests and preferences, and that are driven by location, device, behaviour, and context.

Sign up for the webinar to learn:

  • Why it’s important to deliver personalised, contextual experiences
  • How real-time personalisation is redefining marketing strategy
  • How turning big data into smart data provides a more comprehensive view of your customers
  • How to automatically build a more intelligent customer profile across all channels including web, email, marketing automation and CRM

Watch the recorded webinar

occurred on

Tuesday, December 9, 2014 EDT

time

1:00 PM

duration

60min.

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.

Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.

Dave Ingram

Dave Ingram

Former Product Manager Acquia, Inc.