What's Covered?
- Delve into manifesto’s industry leading report on digital engagement challenges.
- Discuss real obstacles with fellow digital and marketing leaders in the non-profit space.
- Hear directly from Trussell on their current digital approach.
- Be part of an evolving charity landscape.
Webinar Details
Join us for an exclusive, interactive user group designed for fundraising, digital and marketing leaders, and Acquia customers in the charity and non-profit sector.
Following the release of manifesto’s industry leading "Engagement Gap" report, we are gathering to discuss the critical disconnect between charitable organisations and their audiences — and, more importantly, how to fix it to maximise supporter impact.
You’ll hear from manifesto’s Lou Barton, Strategy Principal Consultant - Engagement, and Stephi Harding, Senior Digital Marketing, as they explore the "systems thinking" required to bridge the gap. They will unpack how organisational culture, internal silos, and technology limitations create a cycle of misaligned decisions, and how you can break that cycle to improve the donor and user experience.
We are delighted to also be joined by Meredith Sneddon of Trussell, who will share her extensive experience navigating the intersection of marketing, fundraising, and digital strategy. She will offer a practical perspective on the operational realities of aligning teams and technology to drive better outcomes.
Why Attend?
- Deep Dive into the Data: We will delve into manifesto’s "Engagement Gap" report, focusing on three critical friction points: Technology & Data, Decision Making, and Team Skills, and how to close the gap with short, mid and long term recommendations to optimise supporter engagement.
- Strategic Insights: Participate in a Q&A with Meredith Sneddon (Trussell) on the challenges of connecting data with marketing goals, and how to overcome common internal hurdles.
Collaborative Problem Solving: This is not a lecture - it is a working group. Join peer-to-peer breakout sessions to discuss your specific challenges and share actionable strategies with fellow leaders in the sector.
Who Should Attend: This session is tailored for those in the charity and non-profit sector who are responsible for driving digital experience and engagement.