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Webinar
Virtual Workshop: Master the FunDAMentals: A DAM Capability Workshop for the AI Era
What's Covered?
- Establish DAM Fundamentals: Learn to use the industry-standard DAM Capability Model to build the core foundation needed for content success.
- Prepare for AI with Metadata: Master the governance and metadata strategies essential for enabling both human users and agentic AI.
- Automate Workflows & Prove Value: Integrate your DAM across your content ecosystem and use analytics to unlock AI and measure ROI.
Webinar Details
Join Acquia’s Jake Athey and DAM industry co-creator David Lipsey for an interactive 90-minute virtual workshop. We'll move beyond the hype and provide a practical blueprint for success using the industry-standard DAM Capability Model.
In this hands-on session, we will guide you through assessing your DAM's maturity and mastering the core "FunDAMentals" that power a modern content strategy, including:
- AI Readiness is Metadata Readiness: Learn how solid governance and metadata strategies are the essential fuel for both human users and emerging agentic AI.
- Smart Integrations & Workflows: See how to connect your DAM across your content ecosystem—from Adobe and PIM to your Acquia/Drupal platform—to automate and scale.
- Unlocking AI & Insights: Get a practical look at applying new AI tools, from Acquia and others, and using analytics to prove your content's value.
This isn't just a presentation; it's a collaborative session with peer discussions and breakout opportunities. Whether you're a long-time Acquia DAM (Widen) customer or exploring DAM options you will leave with actionable ideas to future-proof your DAM.
Speakers
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