Dominating Digital Transformation: How M&E Giants Are Maintaining Their Position at the Top

In 2006, only 22% of the Top 50 digital properties were Media & Entertainment companies. Today, this number has risen to nearly 70%. How did M&E brands achieve such growth over the past 10 years?

Media brands were the first movers to the web and mobile - but in a world dominated by digital behemoths like Google, Facebook and Microsoft - M&E brands are forced to innovate quickly in order to grow their position in today’s digital landscape.

In this webinar we'll examine the techniques they are using and how you can learn from them, including how to:

  • Avoid the pitfalls of the past: being married to proprietary vendors, relying on digital media networks, etc.
  • Build, Buy Or Partner to grow your brand and audience
  • Reach, Grow, Engage and Monetize these audiences
  • Use digital to create new lines of business, like Warner Music Group

Watch the recorded webinar

date

Tuesday, June 20, 2017 EDT

time

1:00 PM

duration

60min.

Chuck Fishman

Former Director of Industry Marketing and Development, Acquia Inc.

As Director of Industry Marketing and Development, Chuck Fishman leads Acquia's engagements in the industry areas of Media and Entertainment and Retail and Consumer Brands. This includes directing Acquia's go to market approach towards various segments of these industries including fashion retail outlets, consumer product makers, producers of TV and film, book and magazine publishers, broadcast networks and digital media. Acquia enables companies across all industries to develop and manage amazing digital experiences for desktop web, mobile, native apps, digital screens and other internet of things applications.

At Cisco Systems for 5 years, Fishman managed media and entertainment partnerships for the technology giant including developing the company’s partnership with the Warner Music Group. In 2011, after leaving Cisco, Chuck successfully launched the official.fm music promotion platform for record labels. His work with official.fm partner Rostrum Records led to successful digital releases for superstar rappers Wiz Khalifa and Mac Miller.

In his spare time away from Acquia, Fishman also manages partnerships and digital marketing for the legendary George Clinton & P-Funk All Stars, and in the past other major artists such as Blush and Duran Duran. His direct work in both the music and technology industries ensure he has deep a knowledge base of the digital methods content creators can use to grow, engage, and monetize audiences. He also is on the Interactive Advertising Bureau's (IAB) Digital Video and Social Media Committees helping to steer industry standards for digital media practitioners, and participates in the IAB's Native Advertising, Local, B2B, and Mobile Advertising Committees.  

Chuck has broad media and entertainment experience - from 1997 to 2007, he developed and produced new radio programming ventures for iHeartMedia, Bloomberg, CNET Networks (CBS Interactive) and the Wall Street Journal (News Corp).