The Digital Strategy Sessions | Episode Two: Strategic Alignment

Melanie Poitras - Director of Strategy Solutions, Acquia
David Aponovich - Senior Director of Digital Experience, Acquia

In Episode 1, we outlined how to identify a customer-centric vision, a “North Star”. With this in place, we’ll now learn how to align strategy with teams, current processes and available resources. We’ll establish benchmarks, then measure and optimize outcomes.

Join us to:

  • Learn how to execute amazing customer experiences that align with business needs
  • Identify next steps for translating business visions into measurable and actionable strategies
  • Overcome common roadblocks for aligning strategy with people and processes

Missed a session? Watch them all on-demand.