The Digital Strategy Sessions | Episode 2: Strategic Alignment

In Episode 1, we outlined how to identify a customer-centric vision, a “North Star.” With this in place, we’ll now learn how to align strategy with teams, current processes and available resources. We’ll establish benchmarks, then measure and optimize outcomes.

Join us to:

  • Learn how to execute amazing customer experiences that align with business needs
  • Identify next steps for translating business visions into measurable and actionable strategies
  • Overcome common roadblocks for aligning strategy with people and processes

Missed a session? Watch them all on-demand.

Watch the recorded webinar

date

Tuesday, January 24, 2017 EDT

time

1:00 PM

duration

60min.

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is a senior director of product marketing at Acquia, where he helps articulate the business and technical values of Acquia’s solutions for digital experience. Prior to joining Acquia, David was a senior analyst at Forrester Research, covering WCM and digital experience platforms and consulting to global clients.

Melanie Poitras

Melanie Poitras

Senior Director, Customer Experience & Analyst Relations Acquia

Melanie Poitras is the senior director of customer experience & analyst relations for Acquia.

She came to Acquia to work in a start-up environment where she could help influence the company strategy.

“What I found was much more. I came to a place that embraced my passion for helping the customer and absolutely encouraged it,” she said.

Poitras spent her first two years on the road, helping customers transform their businesses.

“We have wonderful customers, who I've enjoyed watching grow in their digital maturity and evolution,” she said. “Not only are our customers wonderful, but I've made some amazing friends at Acquia. It's a place that attracts great people who are passionate about their craft and want to continue to grow and learn.”