The Digital Strategy Sessions | Episode 2: Strategic Alignment

In Episode 1, we outlined how to identify a customer-centric vision, a “North Star.” With this in place, we’ll now learn how to align strategy with teams, current processes and available resources. We’ll establish benchmarks, then measure and optimize outcomes.

Join us to:

  • Learn how to execute amazing customer experiences that align with business needs
  • Identify next steps for translating business visions into measurable and actionable strategies
  • Overcome common roadblocks for aligning strategy with people and processes

Missed a session? Watch them all on-demand.

Watch the recorded webinar

occurred on

Tuesday, January 24, 2017 EDT

time

1:00 PM

duration

60min.

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.

Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.

Melanie Poitras

Melanie Poitras

Former Senior Director, Customer Experience & Analyst Relations Acquia