The Digital Strategy Sessions | Episode 1: The Customer Experience

Your customer experience strategy is critical and determines your company’s success. Crafting the ultimate customer experience can be overwhelming, but digital experts Melanie and David are here to discuss foundational elements to change the way you think.

In Episode 1 of The Digital Strategy Sessions, we're tackling the three strategic pillars of CX: Creativity, Data and Technology. Start by building your customer experience strategy with every touchpoint in mind, even if your journey to evolution begins with just one channel. Keeping your “North Star” (aka: the big vision) in sight, while making realistic plans to execute along the way is key to getting your team on the right path.

In our first of five episodes, you’ll hear:

  • What defines a customer experience today
  • Why creativity, data and technology are each crucial parts of a great customer experience
  • How to identify your “North Star,” then break it down into what is attainable right now
  • Companies who are doing customer experience right, and how they are separating themselves from the pack

Get ahead of the game: Watch the rest of the series on-demand here.

Watch Now

duration

30min.

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.

Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.

Melanie Poitras

Melanie Poitras

Senior Director, Customer Experience & Analyst Relations Acquia

Melanie Poitras is the senior director of customer experience & analyst relations for Acquia.

She came to Acquia to work in a start-up environment where she could help influence the company strategy.

“What I found was much more. I came to a place that embraced my passion for helping the customer and absolutely encouraged it,” she said.

Poitras spent her first two years on the road, helping customers transform their businesses.

“We have wonderful customers, who I've enjoyed watching grow in their digital maturity and evolution,” she said. “Not only are our customers wonderful, but I've made some amazing friends at Acquia. It's a place that attracts great people who are passionate about their craft and want to continue to grow and learn.”