The Digital Strategy Sessions | Episode One: The Customer Experience

Melanie Poitras - Director of Strategy Solutions, Acquia
David Aponovich - Senior Director of Digital Experience, Acquia

Your customer experience strategy is critical and determines your company’s success. Crafting the ultimate customer experience can be overwhelming, but digital experts Melanie and David are here to discuss foundational elements to change the way you think.

In Episode 1 of The Digital Strategy Sessions, we're tackling the three strategic pillars of CX: Creativity, Data and Technology. Start by building your customer experience strategy with every touchpoint in mind, even if your journey to evolution begins with just one channel. Keeping your “North Star” (aka: the big vision) in sight, while making realistic plans to execute along the way is key to getting your team on the right path.

In our first of five episodes, you’ll hear:

  • What defines a customer experience today
  • Why creativity, data and technology are each crucial parts of a great customer experience
  • How to identify your “North Star,” then break it down into what is attainable right now
  • Companies who are doing customer experience right, and how they are separating themselves from the pack

Get ahead of the game: Watch the rest of the series on-demand here.