Customer Journey Orchestration: The Secret to Effective Omnichannel Experiences

Digital marketing is everywhere - web, mobile, storefronts, airports, banks, elevators and beyond. Customers expect digital experiences tailored to their interests and needs, not generic ones.

Customer Journey Orchestration

The only way to stay competitive is by giving customers the most amazing and personalized experiences, and becoming a customer-centric marketing organization.

If your organization is ready to capture your audience with modern and engaging experiences, you need amazing content that tells your story and the value of your products throughout the customer journey. It’s a new day.

Join us to learn about:

  • The challenge - recognizing that your customers need to be at the center of every marketing decision you make
  • The opportunity - understanding your business’ potential to transform your digital customer experiences
  • The future - the prescription for a platform approach to digital experience personalization

Watch the recorded webinar


Wednesday, November 1, 2017 EDT


1:00 PM



Stephen Skidmore


Stephen Skidmore is the director of product marketing for partners at Acquia. He has more than 20 years working for software technology driving product innovation and go-to-market for companies including Lotus, IBM, and EMC. Stephen also ran his own consulting business helping technology companies develop their product strategies.

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is a senior director for product marketing at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce. Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.