Customer Journey Orchestration: The Secret to Effective Omnichannel Experiences

Digital marketing is everywhere - web, mobile, storefronts, airports, banks, elevators and beyond. Customers expect digital experiences tailored to their interests and needs, not generic ones.

Customer Journey Orchestration

The only way to stay competitive is by giving customers the most amazing and personalized experiences, and becoming a customer-centric marketing organization.

If your organization is ready to capture your audience with modern and engaging experiences, you need amazing content that tells your story and the value of your products throughout the customer journey. It’s a new day.

Join us to learn about:

  • The challenge - recognizing that your customers need to be at the center of every marketing decision you make
  • The opportunity - understanding your business’ potential to transform your digital customer experiences
  • The future - the prescription for a platform approach to digital experience personalization

Watch the recorded webinar

occurred on

Wednesday, November 1, 2017 EST


1:00 PM



Stephen Skidmore

Former Director of product marketing Acquia
David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.

Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.