Connected, unified customer data is what makes the digital customer experience smarter. It’s what makes it personal and differentiates between an unknown “tire kicker” and a life-long, loyal customer.
So how can you cut through the massive amount of customer information to provide that personalized experience when and where the customer needs it?
The answer lies in the unified customer profile. Acquia Lift contains one of the most powerful tools in the market with regard to generating a robust unified customer profile.
In this eBook, we'll explore how to collect and centralize data about visitors from not just your website but all of your existing marketing technologies and channels, making your customer data actionable.