Personalization
Unify data and content to deliver personalized experiences across multiple channels — built and optimized for Drupal.
An Intuitive Experience
With an easy-to-use, no-code interface, anyone can design compelling, individually optimized experiences that delight your customers.
Tailor Content to Your Audience
Know Your Customer Base
- A/B test to identify best content for the right audiences
- Segment users into targeted groups from defined rules
- View a comprehensive, 360° customer profile
Build Meaningful Content
- Automatically personalize content in the correct language
- Coordinate personalization efforts across channels
- Seamlessly adjust experiences for every individual, on the fly
Integrate With Drupal Cloud
- Empower business users with low-code site building in Acquia Site Studio
- Build and manage multisite experiences at scale with Acquia Site Factory
- Enable teams to find what they need with organized assets via Acquia DAM
Show Your Users What They Want
- Targeted campaigns personalize your site’s content for specific visitor segments
- A/B testing allows you to test variations of your website
- Simple campaigns create dynamic personalized experiences based on criteria you set
Understand Your Customers
Use machine learning to understand and predict customers’ next steps to deliver the right content for the buyer journey stage. Level up your segmentation strategy with advanced modeling to identify key customer segments.
Acquia Named a Leader in Digital Experience by G2
Endless Capabilities for Your Team
Multisite Deployment
Create compelling content, collect data, and optimize within a single interface for all your digital properties.
Multilingual Personalization
Automatically personalize content into the correct language so your visitors have a customized experience no matter where they are across the globe.
Unified Analytics
Powered by Acquia CDP's best of breed analytics engine, gain insights into KPIs, campaign performance, and customer segment analyses.
Target and Test
Real-time, adaptive targeting refines segments while A/B testing keeps audiences engaged with content that resonates.
Real-time Analytics
A single place to view key metrics, personalization campaigns, web segments, popular web content, and more.
Built for Drupal
Drupal integration results in richer data collection and simpler content creation for personalization.
Personalization in Action
Build Customer Trust
Be Transparent
You know your relationship is solid when your customers trust you. To do that, you need to be open and honest at every stage.
Respect Their Privacy
Place privacy at the center of all personalization efforts by breaking down data silos and ensuring your teams use the right data for the right purpose.
Get Customer Input
Learn more about your customers through zero-party data by creating opportunities for them to share their preferences and feel heard.
Personalize With Purpose
Meet and exceed customer expectations through their profiles, preferences, and history while giving each user control of their own data.
Additional Add Ons
Site Studio
Change how you build and update digital experiences with the only low-code tool for a DXP.
- Leverage reusable components to build digital experiences that boost conversions
- Build pages that support campaigns, events, and launches using drag-and-drop tools
- Keep your brand consistent by defining colors, fonts, and styles on the component level
Take a Deeper Dive
Clickthrough rates skyrocketed from 3.8% to 14.1% with Personalization.
Manager in Product Management
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