Personalization for Marketers
In the age of the empowered consumer, personalization is fundamental to successful customer experiences. Deliver relevant content, to the right audience, at the right time, to maximize marketing spend and advertising performance. With the cookieless future coming in fast, it’s imperative that marketers establish a strong personalization strategy, backed by a data-driven understanding of your customers.
Provide your customers with authentic experiences that drive engagement, conversion, and loyalty throughout their buying journey - from anonymous visitor to loyal, repeat customer. Acquia has the tools and expertise to support you wherever you are in your personalization strategy.
Key Use Cases
Profile Management & Segmentation
Collect data to build unified user profiles and segment visitors based on unique characteristics
Personalize content and customer experiences to drive engagement, conversions, and loyalty
Connect disparate systems and orchestrate personalized actions on any channel or touchpoint
Acquire new customers, with engaging, relevant content across all touch-pounts. Collect data to build unified user profiles and segment visitors based on unique characteristics
Drive conversion across all channels with tailored content, offers, recommendations and experiences.
Create and reinforce relationships with your customers to establish a valuable, loyal customer base.
Why Acquia Personalization?
Acquia has tools for all stages of personalizations. From simple web personalization to complex omnichannel optimized experiences. of their digital maturity or personalization strategy on the path to connected customer experiences
Acquia Personalization is the best personalization engine for Drupal. Track known and unknown customers and personalize your web based experiences.
First Party Data
Engage with your known customers across all touch-points based on the cleanest and best data about them from the CDP 360 profile.
Campaign Studio provides you with all the tools you need to deploy personalized, multichannel campaigns.
PersonalizationDeliver relevant experiences to your customers that drive engagement, conversion, and loyalty.
Customer Data PlatformSift through data quickly to generate real, concrete insights that help you connect with customers.
Campaign StudioEasily orchestrate entire customer journeys across touchpoints for an omni-channel marketing experience.
Site StudioChange the way you build and enhance sites. Low-code expedites development timelines and empowers business users.