Acquia is excited to announce its newest version of Acquia Lift: a single solution that harnesses the power of content distribution and customer data to deliver in context, personalized experiences across any channel or device.
With customer expectations higher than ever before, digital marketers have no choice but to implement a personalization strategy if they want to build and maintain meaningful relationships with their audiences.
Unfortunately, today’s marketers struggle to aggregate audience data across disparate technologies, making it nearly impossible to get a holistic understanding of buyer behavior and interests. In addition, organizations lack a central content repository, making it more challenging to discover and repurpose content from disconnected systems.
Acquia Lift’s approach finally solves these challenges for the digital marketer, delivering the only standalone solution that breaks down both data and content silos responsible for preventing true personalization.
Lift automatically captures and unifies data from any channel or device into a single, comprehensive customer profile to give marketers a more holistic view of their audience.