
Upgrade the Digital CX your Brand Delivers
Fresh insights for marketing innovators
How brands are pivoting their customer experience (CX) strategy amid pandemic-related disruptions and heightened privacy demands.
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Download the global report
We worked with the experts at Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across 8 countries to understand shifts in marketer and consumer expectations about CX and privacy, as well as how brands are leveraging technology to deliver meaningful customer experiences.
Acquia has also taken a look at data and trends for these regions
Brazil
How Personalization Drives Customer Behavior
Marketers are adapting to shifting consumer behaviors with data-driven approaches.
94%
changed their digital CX strategy over the past 18 months, particularly in response to the COVID-19 pandemic
93%
say gathering first-party data is more important to their organization than it was two years ago
33%
say the ability to gather enough data about consumer preferences to create compelling digital experiences has been particularly important over the past 18 months
The Bottom-Line Impact of Personalized Experiences
Marketers say implementing more personalization has generated the following improvements:


The Role of MarTech
96%
of global respondents say their organization's ROI for marketing tech tools improved in 2021. Yet...
73%
say their technology holds them back from creating and delivering innovative or creative digital experiences.

Brand & Consumer Trust Gap
83%
While 83% of global marketers surveyed think customers trust their organization's use of personal data more in 2021 than in 2020...
40%
40% of consumers still do not trust that all brands will handle their personal data properly