One of the oldest investment firms in the US, Hilliard Lyons has been growing, protecting and managing client wealth since 1854. Thanks to deep local connections, great client service and a strong emphasis on building relationships, Hilliard Lyons has grown to more than 60 local offices and 1,100 employees.
After completing a full rebranding, Hilliard Lyons was ready for an updated corporate website that represented its new brand. The new site needed to build trust by presenting an innovative, growing business without losing sight of the relationship focus the storied firm had always been known for. The company hired Blue Fountain Media (BFM) to lead the charge.
The Hilliard Lyons brand had three distinct microsites that needed to be combined together under the umbrella of a single website. Additionally, dozens of new local wealth advisor pages had to be created and integrated into the new site, allowing current and prospective clients to experience the company’s personal touch. And the deadline for completing the entire project was extremely tight—the updated website would have to be designed, developed and launched in three months.
BFM and Hilliard Lyons worked together to move from information architecture to design and copywriting, adopting an agile approach to the complex website’s development. BFM’s comprehensive, insight-driven strategy moved the project forward, ensuring that the development team had the time it needed to deliver stellar results.
Since the launch of the new site, metrics have shown a 41 percent increase in site traffic and a 52 percent increase in user sessions. In addition, the previously standalone microsites are now a connected, cohesive part of the brand, enhancing the overall experience. Site load times, flexibility and security have been enhanced, and the updated site design and copywriting provide the warm, relatable experience Hilliard Lyons aims to provide to its clients and prospects.