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Acquia Engage Partner Sponsor, Phase2, on Drupal 8

With Acquia Engage 2015 just days away, it's all Engage all the time at Acquia headquarters. In the midst of juggling many moving parts, finalizing logistics, and getting really excited for a big week ahead, I wanted to take a moment to share some great new Drupal 8 content from one of our partners, and Engage sponsors, Phase2.

Phase2 is a recognized leader in open technology. They design and build some of the most trusted websites in the world with a focus on Content, Collaboration, and Experience. Organizations like RedHat, The... Mehr

Customer Success: The Driving Force Behind Your Business

Long before brands were able to use the internet, social media, video conferencing and any other form of digital communication to interact with their customers, there was the door-to-door salesman. You know the type. The overly-friendly person trying to sell a product under any means possible, with one thing in mind: sales targets.
Fast forward 50 years, and the focus has shifted from thinking you know what your customers want, to actually asking them; and, particularly in the SaaS industry, involving them in the innovation process. Nowadays, customer success shouldn’t just be a buzzword, it... Mehr

Avoid Vendor Lock-In with an Open Cloud Platform


Last thing I remember, I was
Running for the door
I had to find the passage back
To the place I was before
"Relax" said the night man
"We are programmed to receive
You can check-out any time you like
But you can never leave!"

The rise of cloud and software-as-a-service(SaaS) has changed how organizations buy and use enterprise software. The balance of power has shifted away from the big enterprise software companies selling expensive perpetual software licenses to nimble SaaS companies who can better align value to customer success. SaaS vendors need to continue to renew their customers... Mehr

How To Meet Content Demands: Why Bidirectionality Matters


Digital has empowered consumers; the ease and availability of information has never been greater. Consumers no longer wait for brands to tell them what to do or what to buy; they seek out what they want to know. They trust user reviews over marketing messages, and they are quick to call you out on everything from false claims to insincerity. If brands want to reach customers, they need to recognize how savvy their audience has become by making sure every piece of content provides some kind of value. Content needs to be relevant to their interests, needs to be in the right tone, and needs to... Mehr

The Fifth Digital Experience Government 'Must': Cultural Support

What is cultural support?
Cultural support is an integral part of creating a cohesive work environment, and successfully implementing major change in an organization. It lays the groundwork upon which a collaborative, communicative, efficient team can be built. But what exactly is cultural support? I define it as having the right buy-in and the right loud voices advocating for change inside of an organization. In my experience, most government agencies have a lot of silos. There are IT groups responsible for operations, support groups responsible for communications, and public affairs... Mehr

How to Make the Right Multisite Decision


Gone are the days when organizations can rely on a single online presence; the availability of omnichannel opportunities has paved the way for companies to build their digital strategy on a multitude of websites. Forrester Research recently surveyed technology, marketing, and business decision-makers about the state of their current digital portfolio and found that organizations on average manage 268 web and mobile properties across a... Mehr

Find Your ‘Aha!’ Moment at Acquia Engage 2015 Digital Business Conference

I had a call recently with a digital leader at a Silicon Valley tech giant, who said something to the effect that “until a year or two ago, I really didn’t realize the vast number and size of companies using Drupal.”
He’s gotten over his surprise, as he now directs one of the largest customer support communities in the world powered by Drupal on the Acquia Platform.
Everyone who’s “new to Drupal” has their own aha! moment. Perhaps it’s when you discover that sites like GE.com, Pfizer.com, and TeslaMotors.com all run on Drupal. Or you learn Weather.com, one of the top-traffic sites in the... Mehr

Acquia Raises $55 Million Series G

Today, we're excited to announce that Acquia has closed a $55 million financing round, bringing total investment in the company to $188.6 million. Led by new investor Centerview Capital Technology, the round includes existing investors New Enterprise Associates (NEA) and Split Rock Partners.
We are in the middle of a big technological and economic shift, driven by the web, in how large organizations and industries operate. At Acquia,... Mehr

The Fourth Digital Experience Government 'Must': Omnichannel

Government agencies have historically delivered digital experiences to citizens that are cumbersome and disjointed. Until recently it’s been an inherent, if not necessary, business trait given the information, data, and transactions shared between governments and citizens. There are more rules and regulations dictating what a government organization can and can’t do than apply to other industries, which has often been a barrier to delivering the kinds of digital experiences that citizens have in their everyday lives, and now expect from their governments. To meet those expectations, and the... Mehr

Acquia Engage Pre-Conference Sessions and Supporting Movember

Happy September, folks! It took a while for the sweltering summer weather to melt away, but this week the air has changed, and that distinct fall feeling is back. And do you know what that means? Engage is right around the corner! In just one month, we’ll be hosting our great keynote speakers, some killer content sessions, and an evening of music mastery with Aloe... Mehr

Yes, Your Web Content Management System Should Run in the Cloud

Forrester Research recently published a report titled Should Your Web Content Management System Run In The Cloud? Download it here for free from Acquia. According to Forrester, the cloud Is finally coming to Web Content Management systems.
It’s true that nearly every web content management vendor now offers their product via some form of cloud delivery. But it’s important to looking beyond the simple cloud label to understand how vendors support the cloud. There are three common cloud deployment patterns:
Cloud hosting
The most common... Mehr

Mobile Commerce: Making the Most of Mobile Context

Delivering excellent mobile commerce experiences is not just about mobile-friendly design, but also about mobile context – the right experience at the right time given what you know about the customer. In some cases, this is a unique experience to the mobile visitor.
Mobile’s role in the buying journey
While it’s not possible to predict every mobile visitor’s intent and stage of the buying process, there are clues you can use to tailor the experience.
Referral Source
Did the visitor arrive via an email... Mehr

How Acquia is addressing the explosion of sites

I believe that the "digitalization" of the world is a "megatrend" that will continue for decades. On the one hand, organizations are shifting their businesses online, often inventing new ways to do business. On the other hand, customers are expecting a better and smarter user experience online.

This has led to two important sub-trends: (1) the number of sites an organization is creating and managing is growing at a rapid clip, (2) so is the underlying complexity of each website.

Forrester Research recently surveyed large enterprises about their website portfolio and found that on average... Mehr

Mobile Commerce: Responsive, Dynamic or Hybrid Design?

It’s clear that mobile matters, and mobile-friendly websites are table stakes. But what is the best approach for mobile commerce?
Death of m.dot
In the early days of mobile-targeted web design – circa 2009, mobile domains (m.dot or .mobi sites) were the norm. Home pages were nothing more than a list of menu links. Some sites, like Best Buy, offered only search tools and store locators with no browse navigation, product photos or checkout functionality. Mobile platform vendors like Usablenet, mPoria, and Digby powered over 80 percent of these early m-commerce sites, while the remainder were... Mehr

Cracking Mobile Commerce Myths

There’s no question: Mobile commerce matters.
In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent.
What’s more, approximately 40 percent of all... Mehr

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