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Migrating and Distributing Content with Acquia Content Hub

Guest blogger Adam DeGiorgio is a Director at Salsa Digital, an Acquia agency partner. Adam was Salsa’s very first employee back in 2003 and has spent most of his tenure as Managing Director. Recently, he moved into a relationship management role to spend more time working with clients, his true passion. This is part two of the series.
Content management between multiple sites can be a challenge. When working with a large legal firm to deploy their “Graduate” family of sites after... Mehr

How to build a developer audience and why it matters

We ran into an interesting problem on the web team here at Acquia because we have two very distinct audiences that don’t overlap. This split audience of visitors to acquia.com caused us a bit of an identity crisis conflict for our main marketing website. If we tried to create content for one audience we started to dilute the other and visa versa. It was also hard for the users in either audience to easily find the content that mattered to them because their user paths and goals were very different. Our two audiences are (1) business users looking for a CMS platform and (2) web developers who... Mehr

Web Metrics a Digital Marketer Should Care About

To be successful in digital marketing -- heck, all marketing -- you need to be data driven. I look at different types of metrics on a daily basis, but I have a core set of metrics I look at weekly, monthly, and quarterly, and wanted to dive into why I look at these and how these same metrics might help you and your strategy. Let’s dig in.
Tools I Use
The key tools I use are Google Analytics, Google Tag Manager... Mehr

Demandware acquisition heats up the customer experience market

The battle for the marketing cloud just got way more interesting. This week, Salesforce announced its acquisition of Demandware for $2.8B in cash. It will enable Salesforce to offer a "Commerce Cloud" alongside its sales and marketing solutions.
The large platform companies like Oracle and Adobe are trying to own the digital customer experience market from top to bottom by acquiring and integrating together tools for marketing, commerce, customer support, analytics, mobile apps, and more. Oracle's acquisition of Eloqua, SAP's acquisition of hybris and Salesforce's acquisitions of... Mehr

Analytics Now Available In Acquia Lift

"Data! Data! Data! I cannot make bricks without clay!" -Sherlock Holmes
Delivering personalized experiences requires data. The more data, the better the experience. And when that information also takes context into account—information about the preferences, behavior and interests of your visitors—the more powerful the possibilities become to provide a relevant, engaging experience.
Acquia Lift builds a profile from all available data for every person that interacts with your brand. This includes the content that an individual is... Mehr

How to Search and Set Filters in Acquia Content Hub [VIDEO]

Most major brands are managing hundreds of individual digital experiences, all of which require their own content. That content can easily end up siloed within different systems, across different departments. Finding what you need quickly can be a serious challenge.
One solution to that challenge is Acquia Content Hub, with its built in search functionality. With the right filters and automatic subscriptions in place, content discovery and syndication becomes much less of a hassle. This saves valuable time that could be... Mehr

Is There Still a Need for a Comment Section?


“Don’t read the comments.”
That has become a mantra of creators across the Internet. No matter how much time and effort one puts into an article, video, photo, etc., inevitably someone will have something negative to say. Comment sections have become battlegrounds rather than bridges to creators or brands, a haven for spam and hate speech. The ability to anonymously voice opinions and spew whatever comes to mind has directly contributed to the growing practice of trolling: posting deliberately offensive or provocative comments online with the aim of upsetting or eliciting an angry response... Mehr

Kickstart Your Personalization Plan with a Digital Strategy Workshop

Last winter when we committed to revamping our personalization strategy on the Acquia Developer Center site, dev.acquia.com, we asked the Lift product team if we could be treated like an Acquia customer from start to finish. One of our key product offerings is Acquia Lift, a product built for website personalization. When someone purchases Lift they have the option to purchase a Professional Services workshop to guide their... Mehr

The Secret to Successful Digital Transformation? Let Your Customers Lead

I know, I know, you’ve heard this all before: Every enterprise needs to undergo a digital transformation. Great digital experiences are necessary to win, serve, and retain customers. Personalized omnichannel experiences are the new table stakes in a highly competitive, digital-first world.
My Twitter feed is jammed every day with a stream of eternal truths like this. You get it. Everyone gets it.
But here’s what too many enterprises don’t get: Shifting from current digital state to future digital state is hard. It requires a balance of expertise, culture, and technology.
And, it requires a... Mehr

Acquia Partner Profile: Phase2

At Acquia, our partners are an incredible part of our success. In this series, we’ll be profiling some of our premier partners, showcasing who they are and what they do, in their own words.
We spoke with Frank Febbraro, CTO and one of the founders of Phase2. Phase2 is a recognized leader in open technology and has designed and built some of the most trusted websites in the world. Through their partnership with Acquia, they continue to utilize their expertise in digital transformation to deliver essential solutions to their... Mehr

Clickbait: How to Lose Your Audience's Trust

If you’re in the digital marketing business, staying on top of the latest marketing, media, and social trends is considered paramount to survival. Knowing and adopting the latest trends shows that you know what you’re doing, that you refuse to be left behind, that you’re in the know, and that you’re connected. However, while staying on top of trends is generally a good idea, not every trend should be followed. There are some content trends (yeah, yeah, there's that word "content... Mehr

Marketo Connector Now Available for Acquia Lift

Omnichannel is no longer an option; it’s a necessity for brands to sustain a competitive advantage. To help our customers easily and quickly deliver a piece of the omnichannel experience, Acquia has built a connector between Acquia Lift and Marketo. With this pre-built integration—available at no extra cost to Acquia Lift omnichannel customers—marketers and site builders can augment their web data with campaign data to create segments and deliver personalized web experiences.
Acquia customers can easily... Mehr

4 Steps to Optimize Your Drupal Site and Increase Traffic

Every site manager, marketer, or website owner should care a lot about SEO (Search Engine Optimization). SEO is a huge and constant focus for me on acquia.com, and thankfully there are some great tools in Drupal to help me manage it. The more organic traffic you build the more qualified it will be, traffic which you can then convert into an actual audience and not a bunch of anonymous IP addresses leaving a mark on your traffic logs. (To learn more about turning traffic already on your site into an audience read... Mehr

Cross-channel user experiences with Drupal

Last year around this time, I wrote that The Big Reverse of Web would force a major re-architecture of the web to bring the right information, to the right person, at the right time, in the right context. I believe that conversational interfaces like Amazon Echo are further proof that the big reverse is happening.

New user experience and distribution platforms only come along every 5-10 years, and when they do,... Mehr

State of Drupal presentation (May 2016)

DrupalCon New Orleans comes at an important time in the history of Drupal. Now that Drupal 8 has launched, we have a lot of work to do to accelerate Drupal 8's adoption as well as plan what is next.
In my keynote presentation, I shared my thoughts on where we should focus our efforts in order for Drupal to continue its path to become the leading platform for assembling the world's best digital experiences.
Based on recent survey data, I proposed key initiatives for Drupal, as well as shared my vision for building cross-channel customer... Mehr

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