How Paychex Replatformed on Drupal and Doubled Its Website Traffic
One trend I've noticed time and time again is that simplicity wins. Today, customers expect every technology they interact with to be both functionally powerful and easy to use.
Paychex completed the replatforming work in under four months, and beat the original launch goal by a long shot.
By leveraging Drupal 8's improved content authoring capabilities, Paychex also made it a lot simpler for the marketing team to publish content, which resulted in doubled year-over-year growth in site traffic and leads.
To learn more about how Paychex accomplished its ambitious digital and marketing goals, watch my Q&A with Erica Bizzari, digital marketing manager at Paychex.
Dries BuytaertChairman, Chief Technology Officer Acquia, Inc.
Dries Buytaert is an open source developer and technology executive. He is the original creator and project lead for Drupal, an open source platform for building websites and digital experiences. Buytaert is also co-founder and chief technology officer of Acquia, a venture-backed technology company. Acquia provides an open cloud platform to many large organizations, which helps them build, deliver and optimize digital experiences. A Young Global Leader at the World Economic Forum, he holds a PhD in computer science and engineering from Ghent University and a Licentiate Computer Science (MsC) from the University of Antwerp. He was named CTO of the Year by the Massachusetts Technology Leadership Council, New England Entrepreneur of the Year by Ernst & Young, and a Young Innovator by MIT Technology Review. He blogs frequently on Drupal, open source, startups, business, and the future at dri.es.