Content Authoring in Drupal 8

How Paychex Replatformed on Drupal and Doubled Its Website Traffic

 Erica Bizzari of Paychex speaks at Acquia Engage 2018
Erica Bizzari of Paychex speaks with Acquia CTO Dries Buytaert at Acquia Engage.

 

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One trend I've noticed time and time again is that simplicity wins. Today, customers expect every technology they interact with to be both functionally powerful and easy to use.

A great example is Acquia's customer, Paychex. Its digital marketing team recently replatformed Paychex.com using Drupal and Acquia. The driving factor was the need for more simplicity.

Paychex completed the replatforming work in under four months, and beat the original launch goal by a long shot.

By leveraging Drupal 8's improved content authoring capabilities, Paychex also made it a lot simpler for the marketing team to publish content, which resulted in doubled year-over-year growth in site traffic and leads.

How Paychex replatformed on Drupal and doubled its website traffic

To learn more about how Paychex accomplished its ambitious digital and marketing goals, watch my Q&A with Erica Bizzari, digital marketing manager at Paychex.

Dries Buytaert, chairman and chief technology officer, Acquia

Dries Buytaert

Chairman, Chief Technology Officer Acquia, Inc.

Dries Buytaert is an open source developer and technology executive. He is the original creator and project lead for Drupal, an open source platform for building websites and digital experiences. Buytaert is also co-founder and chief technology officer of Acquia, a venture-backed technology company. Acquia provides an open cloud platform to many large organizations, which helps them build, deliver and optimize digital experiences. A Young Global Leader at the World Economic Forum, he holds a PhD in computer science and engineering from Ghent University and a Licentiate Computer Science (MsC) from the University of Antwerp. He was named CTO of the Year by the Massachusetts Technology Leadership Council, New England Entrepreneur of the Year by Ernst & Young, and a Young Innovator by MIT Technology Review. He blogs frequently on Drupalopen sourcestartupsbusiness, and the future at dri.es.