Personalization is top of mind for many marketers today. But just because everyone seems to say they are doing personalization doesn’t mean they are doing it well. While automation, machine learning and marketing technology make personalization easier than it used to be, doing personalization well requires strategy and planning.
Doing personalization well is more than just adding a fancy new tool to your website, and it’s more than just A/B testing. With any digital marketing trend, personalization comes with misconceptions of its own. Let’s break these down and debunk the five biggest personalization myths in the infographic below.