What is the internet? It used to just be a collection of simple, static and often bulky webpages, but today, the internet is a highly sophisticated network of interconnected platforms that communicate in real time. All of us, regardless of age or nationality, are more likely to be connected to the internet and its vast array of content than ever before. Thanks to the rise of smartwatches, digital kiosks and countless other smart devices, websites are now just the starting point for digital experiences.
The content that we’re consuming online is changing as well. Content today includes everything from the movies and TV shows we stream to biometric data from our fitness trackers to the latest memes shared on social media. These changes necessitate an adaptation by the organizations orchestrating digital experiences in how they deliver and manage content across channels.
The explosion of data, content and channels doesn’t have to be daunting though, thanks to the power of decoupled Drupal.
What is Decoupled Drupal?
Decoupled Drupal means enabling other applications to consume content from Drupal. Content is no longer tied to presentation and can be delivered to any channel — not just a website.
For example, beyond publishing an article to your website, you can use a decoupled approach to use one central content management system (CMS) to distribute the article through Facebook Instant Articles, feature the article on a digital display or include it within your mobile app. Below, we share real-world examples of brands using Drupal to power a variety of channels and platforms.