Acquia Powers the Patriots through Super Sunday

Excuse us for indulging in a little hometown humble-bragging here in Boston, but basking in the afterglow of last night’s historic comeback by the New England Patriots in Super Bowl LI, we at Acquia can’t help but feel a little more than proud of our home team (one of our customers) and their web site: the Patriots.com.

From the halftime entertainment to the company that makes the well-inflated balls used in the game, they all rely on Acquia.

‘Tis the season of big broadcast media and entertainment events, and Acquia is the digital experience platform behind all the big ones. We’re talking about the GRAMMYs, the Oscars, and the Screen Actors Guild Awards. These events all kick off in January and run through the summer each year. At Acquia, we play a key role in delivering great digital experiences, and then ensuring they stay up and running through one of the most pernicious challenges faced by any web team. We keep them flying through massive spikes in traffic driven by the big game, the live performance, the surprise award.

This is an important time for us at Acquia as we continue to support these sporting and entertainment industry events year after year. We back the New England Patriots, GRAMMY.com, Oscars.org, SAGAwards.org, and EMMYs.com with Acquia Cloud infrastructure and the expertise of our technical account managers for their Drupal-powered digital experiences.

Acquia also counts Warner Music Group and Interscope as customers. We enable their artists to create digital experiences to promote their music and foster their fan base, and see a rush of web and mobile traffic to those labels’ musicians’ sites through awards season in advance of their halftime performance at the big game or live on stage at the GRAMMYs. Keeping those musicians’ sites up and running smoothly through sudden blasts of traffic driven by the proverbial two-screen entertainment experience is our top priority.

A good example of this is Warner Music artist Bruno Mars, who will be a performer at the 2017 GRAMMYs. Last year, BrunoMars.com saw millions of hits because of Bruno’s awesome Super Bowl 50 halftime performance.

LadyGaga.com

WMG’s BrunoMars.com and Interscope’s LadyGaga.com are just two of hundreds of digital experiences that make up a robust direct to consumer business for both the Warner and Interscope. Warner Music Group began their relationship with us in 2011, and Interscope in 2013.

In a world where a single performance can lead to massive traffic spikes in a blink of an eye, being part of the team that ensures these platforms deliver when it counts makes us proud. Acquia has proven time and time again that we can scale accordingly, even for the biggest events. Now it’s onto awards season!

Chuck Fishman

Former Director of Industry Marketing and Development, Acquia Inc.

As Director of Industry Marketing and Development, Chuck Fishman leads Acquia's engagements in the industry areas of Media and Entertainment and Retail and Consumer Brands. This includes directing Acquia's go to market approach towards various segments of these industries including fashion retail outlets, consumer product makers, producers of TV and film, book and magazine publishers, broadcast networks and digital media. Acquia enables companies across all industries to develop and manage amazing digital experiences for desktop web, mobile, native apps, digital screens and other internet of things applications.

At Cisco Systems for 5 years, Fishman managed media and entertainment partnerships for the technology giant including developing the company’s partnership with the Warner Music Group. In 2011, after leaving Cisco, Chuck successfully launched the official.fm music promotion platform for record labels. His work with official.fm partner Rostrum Records led to successful digital releases for superstar rappers Wiz Khalifa and Mac Miller.

In his spare time away from Acquia, Fishman also manages partnerships and digital marketing for the legendary George Clinton & P-Funk All Stars, and in the past other major artists such as Blush and Duran Duran. His direct work in both the music and technology industries ensure he has deep a knowledge base of the digital methods content creators can use to grow, engage, and monetize audiences. He also is on the Interactive Advertising Bureau's (IAB) Digital Video and Social Media Committees helping to steer industry standards for digital media practitioners, and participates in the IAB's Native Advertising, Local, B2B, and Mobile Advertising Committees.  

Chuck has broad media and entertainment experience - from 1997 to 2007, he developed and produced new radio programming ventures for iHeartMedia, Bloomberg, CNET Networks (CBS Interactive) and the Wall Street Journal (News Corp).