Acquia Launches Acquia Cloud Site Factory [July 24, 2013]
Unveils Digital Experience Platform for Building Hundreds of Brand and Digital Campaign Sites
Burlington, MA – July 24, 2013 – Acquia, where great digital experiences begin, today unveiled the Acquia Cloud Site Factory, a turnkey digital experience platform that empowers marketers to deliver dozens or hundreds of brand, campaign and promotional websites with agility, velocity and freedom.
Acquia Cloud Site Factory enables marketers to create dynamic, customized sites in minutes with easily configured templates that can include repeatable content, design, features and structure. It provides an intuitive authoring experience so even non-technical users can rapidly create great digital experiences that bring together content, community, and commerce without the extensive training or coding that traditional, proprietary web platforms require. With Acquia Cloud Site Factory, marketers can dedicate their time to creating unique brand experiences built on the open source Drupal web content management system.
“Global organizations that struggle to keep up with the pace of change for their digital marketing initiatives now have a solution for building immersive experiences across their brands with Acquia Cloud Site Factory,” said Tom Erickson, Acquia CEO. “We’re knocking down the barriers of cost and technical complexity so organizations can grow their capacity to support multiple brands and gain the freedom to grow their business with engaging campaigns and digital experiences that win market share and increase revenues.”
As a fully managed service, Acquia Cloud Site Factory enables organizations to focus on the core elements of their business by simplifying the operation and management of digital experiences. Site builders have the freedom to add any of the thousands of Drupal modules to their own site factory. With a single dashboard, Acquia Cloud Site Factory makes it possible for just a few administrators to build and manage hundreds of sites, manage users centrally, and integrate sites with their entire digital marketing toolset. Acquia Cloud Site Factory builds on Acquia’s proven Drupal Gardens OpenSaaS software and infrastructure, on which more than 100,000 sites have been built.
Acquia Cloud Site Factory is a great fit for media and entertainment companies, as well as consumer products companies with many brand and campaign sites. Additionally, digital agencies that create and run digital campaigns for clients and franchise business owners who want to deliver cost-effective, consistent digital platforms to their franchisees can do so at a fraction of the cost of proprietary alternatives.
Interscope, a division of Universal Music Group, is one company that is taking advantage of Acquia Cloud Site Factory, integrated with their digital marketing toolset, to promote many of its artists with highly branded sites. Among the more than two dozen artists who were part of Interscope’s initial launch on the platform are Lauren Alaina, Ahsan, Mary J. Blige, Dr. Dre, Nelly Furtado, Lady Gaga, Candice Glover, Matthew Koma, LMFAO, One Republic, Phillip Phillips, Timbaland, and Zedd.
“Connecting music fans with the artists and music that they love requires a great digital experience. Our artist sites bring together social interactions, great audio and video content, touring and appearance details and opportunities to purchase and download music,” said Lee Hammond, vice president of digital at Interscope. “Digital is the connection point for our artists, the place where we engage fans with exclusive content and opportunities, promote new releases and start the conversation with fans. Acquia Cloud Site Factory provides the agility to bring sites for new artist or campaigns to market quickly with the same great experience and contextual engagement that we offer across our label.”
Using Acquia Cloud Site Factory, organizations will accelerate digital campaign execution while reducing the costs and complexity of managing an expensive, bespoke multi-site platform. Acquia Cloud Site Factory is a better platform to create and manage multi-site deployments at scale, simplifying new site creation based on pre-configured templates and automating multi-site management tasks. Most importantly, each site benefits from the innovation that only the Drupal open source web content management system can deliver.
To learn more about Acquia Cloud Site Factory, attend a webinar on July 25 on How to Create Websites at Scale: An Experience Management Imperative, or visit www.acquia.com.
Acquia is where great digital experiences begin. Acquia is helping some of the world's leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and Stanford University. Join the more than 3,800 organizations that are moving at the speed of the web with Acquia's solutions for content, community and commerce. Acquia offers developer tools, cloud solutions and global expertise to drive success the open source way.
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