Top 5 Criteria You're Overlooking in WCM Selection

The world of digital experience is changing. web content management (WCM) serves as the foundation of leading organizations digital experience strategies, and yet many organizations still struggle with legacy products that can't keep pace with the new realities and opportunities for digital experience.

Join CMSWire and David Aponovich, Senior Director of Digital Experience at Acquia, for an hour-long webinar as we discuss the major shifts in WCM technology and digital experience that decision makers will find today. We'll address how experience-led organizations have re-prioritized WCM requirements, the critical capabilities your next platform should have and how to avoid overlooking key requirements that could come back to haunt you.

This webinar will cover:

  • WCM myths you need to overcome in order to succeed at digital experience management
  • Why WCM has become the No. 1 most important piece of your digital experience platform
  • 5 key WCM capabilities that have moved to the top of the selection criteria list

Watch the recorded webinar

occurred on

Wednesday, February 17, 2016 EDT

time

1:00 PM

duration

60min.

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.

Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.