Northwell Health: How Digital Technology Laid the Foundation for a Brand Overhaul
Northwell Health (formerly The North Shore-LIJ Health System) is the largest healthcare provider in New York State, and the 14th largest in the country. They serve 1.8 million people at 21 hospitals throughout the New York metropolitan area. The digital strategy in place at the time of the rebranding from North Shore-LIJ Health System to Northwell Health revolved around a network of websites that gave them little freedom or room for customization. This tied them to roadmaps that did not necessarily align with their business goals.
To remedy this issue, Northwell Health sought to standardize both their existing and future websites, providing them with the capability to build a modern, responsive site with the capacity to grow digitally as quickly as their business was growing.
In this webinar, hosted by Hospitals & Health Networks, you will learn how Northwell Health:
- Revamped their digital strategy to create a more cohesive brand presence, and enhance the online patient experience
- Enabled their development and design teams to spend less time being “repairmen” and more time focusing on creative projects and user experience design
- Increased appointment bookings by 400% via their new main website and call center, increased website traffic by 30%, and reduced year-over-year cost by 85%
Date & time: Monday, March 21, 2016 1:30 PM EST
Duration: 60 min
Speakers: Emily Kagan Trenchard - Associate Vice President of Digital Marketing Strategy, Northwell Health
About Hospitals & Health Networks: Hospitals & Health Networks is a B2B brand designed for hospital system executives and emerging leaders.Through peer-to-peer guidance and analysis of best practices, innovative strategies and real-world solutions, H&HN identifies emerging trends and presents hospital and health system leaders with ways to transform their organizations to provide better health care at more efficient costs.