Episode 5: Using Technology to Accelerate Your Personalization Initiative

After performing content audits, defining customer segments, creating persona-based content strategies and adopting best practices, the final step in your personalization journey is to find a technology that can support all of these initiatives.

In the final episode of our series, FFW and Acquia will discuss how to find a technology stack that works best with your current systems, and one that will be able to optimize your personalization strategy now and into the future.

We will cover:

• Key elements to look for in a martech stack
• Best of breed solutions versus integrated suites
• Decision pitfalls to be aware of along the way
• How Drupal’s omni-channel capabilities can integrate with other systems, and make personalization on your digital properties simpler and easier
• How to define success and what to measure against