Episode 3: How to Execute a Persona-based Content Strategy at Scale

You can’t personalize content without knowing the interests and behaviors of your audience. And you won’t be able to understand their preferences without first having a holistic view of customer data across systems.

After Episode Two you should have an understanding of what data to collect and how to define your customer segments. Now you are ready to tackle the challenge of developing and executing on a persona-based content strategy, at scale.

In Episode Three, you will learn tips for accelerating your content creation and delivery in order to continuously drive engagement and conversions across all of your individual segments, including:

  • Determining value propositions for each of your individual personas
  • Creating diverse types of content to support each stage of the buyer’s journey
  • Increasing content efficiency by repurposing relevant materials
  • Evaluating and iterating your content strategy in order to capitalize on your content marketing efforts

Watch the recorded webinar

occurred on

Tuesday, September 12, 2017 EST

time

1:00 PM

duration

60min.

Meagan White, director of marketing programs, Acquia

Meagan White

Director of Marketing Programs Acquia

Meagan White is the director of marketing programs at Acquia. She is passionate about helping brands maximize their digital efforts by crafting thoughtful, creative marketing strategies and campaigns that help them connect with their audiences in new ways. Her professional experience includes the creation and management of brand, storytelling, and digital marketing strategies for several startups and Fortune 1000 companies across a wide range of verticals.

Prior to Acquia, Meagan managed social media, content, and digital strategies for a content marketing agency. Later she joined Intralinks, a software-as-a-service provider, where she led global social media efforts, content, and corporate communications programs.