The Digital Strategy Sessions | Episode Four: Digital Platform

Melanie Poitras - Director of Strategy Solutions, Acquia
David Aponovich - Senior Director of Digital Experience, Acquia

Now that we locked down a customer-centric strategy in Episode 3, it’s time to take a hard look at your web content management solution (WCM) as part of your digital experience platform. WCM is foundational for digital success. We’ll talk about this technology and why it’s a requirement for creating, managing and delivering great customer experiences on the channels they’re using.

Join us to hear:

  • A brief history and current reality of the WCM market
  • Why WCM is essential for content and experience-driven sites and applications
  • The rise of cloud-based, open source WCMs vs. traditional licensed, proprietary WCM software
  • Key questions to consider as you proceed beyond your digital experience vision

Missed a session? Watch them all on-demand.