The Digital Strategy Sessions | Episode Four: Digital Platform
Now that we locked down a customer-centric strategy in Episode 3, it’s time to take a hard look at your web content management solution (WCM) as part of your digital experience platform. WCM is foundational for digital success. We’ll talk about this technology and why it’s a requirement for creating, managing and delivering great customer experiences on the channels they’re using.
Join us to hear:
- A brief history and current reality of the WCM market
- Why WCM is essential for content and experience-driven sites and applications
- The rise of cloud-based, open source WCMs vs. traditional licensed, proprietary WCM software
- Key questions to consider as you proceed beyond your digital experience vision
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