The Digital Strategy Sessions | Episode Four: Digital Platform

Now that we locked down a customer-centric strategy in Episode 3, it’s time to take a hard look at your web content management solution (WCM) as part of your digital experience platform. WCM is foundational for digital success. We’ll talk about this technology and why it’s a requirement for creating, managing and delivering great customer

digital strategy

experiences on the channels they’re using.

Join us to hear:

  • A brief history and current reality of the WCM market
  • Why WCM is essential for content and experience-driven sites and applications
  • The rise of cloud-based, open source WCMs vs. traditional licensed, proprietary WCM software
  • Key questions to consider as you proceed beyond your digital experience vision

Missed a session? Watch them all on-demand.

David Aponovich

Sr. Director, Digital ExperienceAcquia, Inc.

David Aponovich is senior director of digital experience at Acquia, where he helps articulate the business and technical value of Drupal and Acquia solutions. In his role, David champions how organizations, through the power of open source innovation, are creating new revenue streams, lowering costs, digitalizing their business, and engaging audiences more deeply through content, community and commerce. Prior to joining Acquia in 2014, David was a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.

Melanie Poitras

Melanie Poitras

Senior Director, Customer Experience & Analyst RelationsAcquia

Melanie Poitras is the senior director of customer experience & analyst relations for Acquia.

She came to Acquia to work in a start-up environment where she could help influence the company strategy.

“What I found was much more. I came to a place that embraced my passion for helping the customer and absolutely encouraged it,” she said.

Poitras spent her first two years on the road, helping customers transform their businesses.

“We have wonderful customers, who I've enjoyed watching grow in their digital maturity and evolution,” she said. “Not only are our customers wonderful, but I've made some amazing friends at Acquia. It's a place that attracts great people who are passionate about their craft and want to continue to grow and learn.”

Episode Four: Digital Platform


Tuesday, February 21, 2017 EDT


01:00 PM