The Digital Strategy Sessions | Episode 4: Digital Platform

Now that we locked down a customer-centric strategy in Episode 3, it’s time to take a hard look at your web content management solution (WCM) as part of your digital experience platform. WCM is foundational for digital success. We’ll talk about this technology and why it’s a requirement for creating, managing and delivering great customer

digital strategy

experiences on the channels they’re using.

Join us to hear:

  • A brief history and current reality of the WCM market
  • Why WCM is essential for content and experience-driven sites and applications
  • The rise of cloud-based, open source WCMs vs. traditional licensed, proprietary WCM software
  • Key questions to consider as you proceed beyond your digital experience vision

Missed a session? Watch them all on-demand.

Watch the recorded webinar

date

Tuesday, February 21, 2017 EDT

time

1:00 PM

duration

60min.

Melanie Poitras

Melanie Poitras

Senior Director, Customer Experience & Analyst Relations Acquia

Melanie Poitras is the senior director of customer experience & analyst relations for Acquia.

She came to Acquia to work in a start-up environment where she could help influence the company strategy.

“What I found was much more. I came to a place that embraced my passion for helping the customer and absolutely encouraged it,” she said.

Poitras spent her first two years on the road, helping customers transform their businesses.

“We have wonderful customers, who I've enjoyed watching grow in their digital maturity and evolution,” she said. “Not only are our customers wonderful, but I've made some amazing friends at Acquia. It's a place that attracts great people who are passionate about their craft and want to continue to grow and learn.”

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is a senior director of product marketing at Acquia, where he helps articulate the business and technical values of Acquia’s solutions for digital experience. Prior to joining Acquia, David was a senior analyst at Forrester Research, covering WCM and digital experience platforms and consulting to global clients.