Data-Driven Personalization: How Successful Are Today's Marketers?

Effective personalization is fundamental for brands trying to deliver the exceptional experiences today’s customers demand. Of course, the easy part is aspiring to personalize, but it’s a different story when you try to put it into practice.

So just how successful are today’s marketers at leveraging data-driven personalization?

In this webinar, we revealed the results of our recent research covering real life marketers attempting to deliver against heightened customer expectations.

Watch now & learn:

  • Marketers’ core objectives related to personalization (and how successful they are in meeting them)
  • The marketing data that’s most critical to executing personalization
  • Key insights and recommendations to help you improve your personalization efforts starting now

Speakers:

Todd Lebo
Todd Lebo, Partner/CMO, Ascend2
Dave Bor
Dave Bor, Director of Marketing, Acquia