In our 3rd instalment of our 4-part webinar series, we explore the shift from traditional engagement to automation, learn the things you should consider and actions you should take for a successful transition.
Don’t think of this move to personalisation as a one-off. Think of it as an opportunity to build an online offering that can serve your business and customers for years.
We will share some ideas on simple personalisation to bring in quick wins, as well as some lessons learned through relatable examples.
We will explore:
- Segmentation ideas
- How to leverage basic segments in your existing campaigns with automation
- Getting ROI accelerating the value of your content