In this 40-minute webinar, you will take a crash course to understand the value of a useful CMS and how to use it most effectively. The session focuses on businesses that need to make rapid transitions by following three guiding principles:
- Ability and agility to react fast
- Initial content is just a voice for businesses
- Flexibility to A/B test content, allowing customers to guide you to what they want
During this session, we will take you through the different areas of personalisation: delivering the right content, to the right people, at the right time and on the right platform.