Guide to Using High-Value Content Management System (CMS) for Personalisation

In this 30-minute webinar, you will take a crash course to understand the value of a useful CMS and how to use it most effectively. The session focuses on businesses that need to make rapid transitions by following three guiding principles:

  • Ability and agility to react fast
  • Initial content is just a voice for businesses
  • Flexibility to A/B test content, allowing customers to guide you to what they want

During this session, we will take you through the different areas of personalisation: delivering the right content, to the right people, at the right time and on the right platform.

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Continue watching our webinar series here:

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